Dutch print and digital publisher balancing legacy magazines with data-driven content platforms
Pijper Media operates a traditional heatset rotary printing facility alongside five magazine properties and digital publishing platforms. The company's tech stack is frontend-heavy (PHP, Laravel, JavaScript, Adobe Creative Suite) with Google Analytics and MySQL underpinning analytics and content management—revealing a company optimizing publishing workflows rather than building proprietary infrastructure. Hiring velocity is decelerating despite active projects around newsletters, real-time dashboards, and AI-driven content optimization, suggesting resource constraints around scaling digital audiences and content SEO.
Notable leadership hires: Art Director
Pijper Media is a family-owned publisher and printer based in Groningen, Netherlands, founded in 1972. The company operates two business lines: a heatset rotary printing facility that handles production and finishing in-house, and a digital publishing division that owns and operates five magazine properties focused on niche sports and lifestyle categories (cycling, surfing, snowboarding, kite surfing, and stand-up paddleboarding). The digital division generates content for web and social platforms, along with newsletters and advertiser portals. The company employs 51–200 people and is currently focused on strengthening online presence, optimizing content for search and social discovery, and driving traffic across high-traffic websites serving approximately 80 million users.
PHP, Laravel, MySQL, JavaScript for backend and frontend; Google Analytics and Google Search Console for analytics; Adobe Creative Cloud (InDesign, Illustrator, Photoshop, Premiere Pro, After Effects) for design and video production.
Wieler Revue (cycling), Surf Magazine (36+ years), Deep Snowboardblad (snowboarding), Kite Surfmagazine, and SUP Magazine (stand-up paddleboarding).