Asian dining chain scaling operations and social media presence across 100+ restaurants
P.F. Chang's operates a large restaurant footprint with over 10,000 employees, hiring heavily for junior operational roles across U.S. and India locations. The tech stack is heavily skewed toward social and marketing tools (Instagram, TikTok, Meta, Adobe, Sprout Social) rather than backend operations platforms — indicating the chain is investing in direct-to-consumer brand building and content velocity over supply-chain or POS innovation. Active projects (influencer seeding, TikTok content, social reporting) align with pain points around follower growth and social engagement, suggesting a shift toward digital-first customer acquisition.
Notable leadership hires: Area Director, Director
P.F. Chang's is a full-service Asian restaurant concept founded in 1993 and headquartered in Scottsdale, Arizona. The company operates a chain of over 100 restaurants in the United States and prepares all food from scratch daily using hand-rolled dim sum, hand-chopped ingredients, and wok cooking. The business is privately held with over 10,000 employees. Current operational challenges include inventory management, food-cost control, and sales growth, while the marketing organization is focused on expanding social-media reach and influencer partnerships.
P.F. Chang's actively uses Instagram, TikTok, and Meta (Facebook). The tech stack also includes Meta Business Suite, Sprout Social for social management, and Adobe creative tools (Premiere Pro, CapCut, Canva) for content production.
P.F. Chang's is headquartered in Scottsdale, Arizona. The company hires across the United States and India, with hiring velocity currently decelerating.
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