P
Pets Choice Ltd Tech Stack
Multi-brand pet food manufacturer with 135+ years of industry heritage
Pets Choice operates a vertically integrated pet food business across manufacturing, private label, and retail brands — running CMMS and PLC systems for production control with Power BI for visibility. The hiring acceleration is weighted toward marketing (Head of Marketing role open) and new product development, signaling a shift from commodity production toward branded growth and veterinary channel expansion. Active projects span supply chain optimization, ingredient sourcing, and e-commerce scaling, while pain points cluster around marketing ROI, category growth, and raw material supply resilience.
Tech Stack 10 technologies
Core StackPower BI Adobe Creative Cloud Adobe Illustrator CMMS PLC Microsoft Office Excel Photoshop InDesign Sage
What Pets Choice Ltd Is Building
◆Challenges
- Optimizing marketing roi
- Accelerating category growth
- Improving brand performance
- Integrating acquired brands
- Accelerating e-commerce growth
- Competitive resilient raw material supply chain
- Efficiency in product development
- Cost savings opportunities
- Acquiring new veterinary customers
- Reducing unplanned downtime
▲Active Projects
- Long-term innovation roadmap
- Integrated marketing plan
- New product development ingredient sourcing
- Efficient supply plan
- Ip strategy and portfolio management
- Insight-led product change projects
- Supply optimization
- New product launches for vet channel
- Responsible sourcing and environmental initiatives
- New machinery introduction and installation
Hiring Activity
20 roles · 10 in 30d
Department
Seniority
Notable leadership hires: Head of Marketing
Company intelligence
