Sales outsourcing and CRM platform for Brazilian education institutions
Persone operates a hybrid sales-outsourcing and technology business for educational institutions in Brazil. The company pairs direct sales staffing with internal CRM, CTI, and campaign automation tools—a stack anchored in Microsoft Office, Power BI, SQL, and BigQuery. The hiring mix (34 sales roles against 2 data roles) and pain-point focus on sales targets and patient acquisition signal a sales-execution-first culture where technology amplifies human-driven enrollment pipelines rather than automating them away.
Persone is a Brazilian education services company founded in 2013 that combines sales outsourcing with proprietary technology. The business model centers on staffing educational institutions with dedicated sales professionals who manage lead qualification and enrollment conversion, supported by an integrated technology stack: CRM, CTI (computer-telephony integration), campaign automation, and omnichannel messaging platforms. Clients access real-time dashboards tracking enrollment KPIs and campaign performance. The company operates primarily in Brazil, with a lean data team and a sales-heavy workforce structure reflecting their core service delivery model.
Persone's core stack includes CRM, CTI, Power BI for reporting, SQL and BigQuery for data, Microsoft Office, Teams, and WhatsApp for omnichannel communication and campaign automation.
Persone provides outsourced sales teams and integrated technology (CRM, campaign automation, omnichannel messaging) to educational institutions, managing lead-to-enrollment conversion with performance tracked via client dashboards.
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