Early-childhood toy brand scaling direct-to-consumer via Shopify
Pereyan manufactures developmental toys for infants and toddlers, sold primarily through Shopify. The hiring composition—13 design roles, 12 marketing roles, and only 2 sales positions—reveals a brand-led, digital-first go-to-market focused on visual storytelling and paid social acquisition rather than sales headcount. Active projects span Shopify store optimization, paid social campaigns, influencer partnerships, and product 3D rendering, with stated pain points in e-commerce conversion and brand visibility.
Pereyan designs and manufactures toys calibrated to early childhood development stages (birth through age three), with products created in collaboration with early-childhood educators and clinical doctors. The company positions itself as a tool for parent engagement during the critical brain-development window of infancy. The business operates as a direct-to-consumer brand using Shopify as its primary storefront, complemented by organic and paid social-media marketing across Meta, Instagram, and Facebook. Founded in 2021 and based in Bangalore, the company is currently in accelerated hiring mode.
Direct-to-consumer via Shopify storefront, with customer acquisition driven by paid social media (Facebook Ads Manager, Instagram) and influencer partnerships. Sales roles number 2; the organization is marketing and design-led.
Yes. Design roles (13 positions) represent the largest hiring department, spanning visual graphics for app/website, marketing materials, and 3D product rendering.
Other companies in the same industry, closest in size