PEP Tech Stack

Africa's largest single-brand retailer with 2,600+ stores across apparel, home, and financial services

Retail Parow Industria 10,001+ employees Founded 1965 Public Company

PEP operates a sprawling Southern African retail network moving 300+ million transactions and 690 million units annually through 2,600+ stores. The tech stack reveals a hybrid infrastructure: Salesforce + SAP for core ERP and CRM, Google + Adobe analytics for visibility, and emerging ambitions in Shopify + Magento for digital channels. Active projects span a retail media network build, enterprise planning system overhauls, and new-store rollouts — paired with pain points around scaling that media network and transitioning VAS (value-added services) into integrated banking, signaling a shift from pure retail toward financial services bundling.

Tech Stack 27 technologies

Core StackSalesforce Google Analytics MySQL SAP Shopify WordPress Magento BigQuery Tableau Power BI Adobe Analytics Microsoft Office Excel Microsoft Access Blue Yonder Google Workspace Google Sheets SQL HTML CSS Google Tag Manager SEMrush Ahrefs Similarweb Microsoft Project Google Analytics 4 Looker Studio

What PEP Is Building

◆Challenges

Exceeding sales targets
Transition from vas to integrated banking
Scaling retail media network
Maintaining and enhancing planning systems
Managing complex business solutions environment
Increasing efficiency of applications
Legislative compliance
Retaining key supplier relationships
Learning initiatives alignment
Improving finance process efficiency

▲Active Projects

Scalable retail media network
Campaign execution and performance
Relationship management process
Enhancements to enterprise planning and demand and fulfilment systems
Capex project rollouts
Vm seasonal sales plan
New store openings
New technological developments for merchandise and planning
Skills development plan implementation
B-bbee audit process

Hiring Activity

Accelerating10 roles · 5 in 30d

Department

Finance

Sales

Data

Marketing

Operations

Ops

Planning

Seniority

Mid

Senior

Manager

Lead

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About PEP

PEP is Africa's largest single-brand retailer, headquartered in South Africa with over 2,600 stores and 17,000+ employees across Southern Africa. The business sells apparel, footwear, homeware, FMCG, and cellular products, alongside non-retail services including cashbacks, loans, funeral cover, money transfers, bill payments, and courier operations. Annual throughput exceeds 300 million customer transactions and 690 million units sold. The company is publicly traded and has operated under a consistent brand since 1965, with a stated cultural identity around shared growth across its workforce.

HeadquartersParow Industria

Company Size10,001+ employees

Founded1965

Hiring MarketsSouth Africa

Frequently Asked Questions

What is PEP's primary business?

PEP is Africa's largest single-brand retailer operating 2,600+ stores selling apparel, footwear, home goods, FMCG, and cellular products, plus financial services like loans, money transfers, and bill payments.

How many stores does PEP operate?

PEP operates more than 2,600 stores across Southern Africa and processes over 300 million customer transactions annually, selling around 690 million products per year.

What tech does PEP use for retail operations?

PEP uses Salesforce for CRM, SAP for ERP, Google Analytics and Adobe Analytics for performance tracking, Shopify and Magento for digital channels, and BigQuery + Looker Studio for data analytics.