Fashion eyewear brand scaling DTC operations and supply chain automation
Peepers operates a direct-to-consumer eyewear business built on Shopify + NetSuite, with active projects around supply-chain integration (WMS, EDI automation, inventory sync) and product collaboration. The hiring mix—ops-heavy with embedded manufacturing and creative leadership—reflects a company solving internal plumbing (workflow standardization, custom integrations) while scaling brand partnerships and product velocity.
Notable leadership hires: Creative Lead
Peepers is a fourth-generation family-owned eyewear company headquartered in Michigan City, Indiana, selling reading glasses, sunglasses, blue-light glasses, and fashion frames through direct-to-consumer channels. The brand operates on Shopify for ecommerce and NetSuite for backend operations, with recent infrastructure focus on connecting their warehouse management system, ERP, and ecommerce platform. Current operational priorities center on workflow consistency, inventory real-time synchronization, and EDI transaction automation—typical friction points for mid-sized retailers managing both custom manufacturing and multi-channel fulfillment.
Peepers runs Shopify for ecommerce, NetSuite for ERP, and custom integrations via Python and JavaScript. They also use Shipstation for fulfillment, Claude for content work, and Microsoft Office suite.
Active projects include integrating ERP, WMS, and ecommerce platforms; automating EDI transaction processing; establishing workflow best practices; and scaling influencer partnerships and co-created product development pipelines.
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