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Paytm Tech Stack

Digital payments and financial services platform for India's merchant and consumer ecosystem

Financial Services Noida, Uttar Pradesh 10,001+ employees Public Company

Paytm operates a diversified fintech stack spanning mobile payments, UPI, merchant acquiring (EDC/QR), lending, and insurance across 10,000+ employees. The hiring acceleration is sales-heavy (17 open roles) paired with product and marketing teams, while engineering capacity remains lean (4 roles) — a profile consistent with a mature, transaction-volume-focused business scaling merchant acquisition and post-sale retention rather than platform rewrites. Active projects center on merchant deployment (QR and sound-box rollout), AI-driven pricing and targeting, and funnel optimization, reflecting pressure on unit economics (average revenue per use, cross-sell, churn reduction).

Tech Stack 69 technologies

Core StackLooker MySQL PostgreSQL Python Amplitude Mixpanel Google Analytics BigQuery Google Ads AppsFlyer Adobe Photoshop Adobe Illustrator Figma Adobe Premiere Pro After Effects Paytm FASTag Google Data Studio SQL HiveQL R CleverTap Hive Excel VBA Meta Amazon Ads Google Sheets POS CorelDRAW TravelPerk+38 more

What Paytm Is Building

Challenges

  • Improving average revenue per use
  • Cross-sell opportunities
  • Misalignment between expectations and delivery
  • Merchant trust improvement
  • Increasing edc active merchants
  • Improving funnel conversion
  • Enhancing gmv of retained merchants
  • Boosting customer satisfaction
  • Improving post-sales customer experience
  • Reducing merchant churn

Active Projects

  • Post-sales customer experience lifecycle
  • Ai solution scaling
  • Build strong pipeline of media briefs
  • Referral program
  • Qr & sound box deployment
  • Ai-driven hybrid strategy
  • Qr deployment and collateral placement
  • Dynamic pricing strategy implementation
  • Build innovative advertising solutions for key advertisers
  • Retention intervention design

Hiring Activity

Accelerating60 roles · 55 in 30d

Department

Sales
17
Product
12
Marketing
10
Engineering
4
Ops
4
HR
3
Data
2
Finance
2

Seniority

Senior
17
Lead
13
Mid
11
Manager
10
Director
2
Junior
2
Intern
1
Staff
1

Notable leadership hires: Sales Team Lead, Merchant Experience Lead, Regional Lead, Team Lead

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About Paytm

Paytm is a public fintech company headquartered in Noida that serves consumers and merchants across mobile payments, UPI, point-of-sale acquiring, lending, and insurance products. The platform integrates payments rails (Paytm FASTag for highway tolls, QR/sound-box merchant terminals, bank account linking for UPI) with consumer incentives (Gold Points redemption into Digital Gold) and advertising offerings. The merchant and consumer base spans India; operational focus is on deployment velocity (QR and EDC merchant onboarding), transaction funnel health, and cross-sell penetration within an existing transaction volume base.

HeadquartersNoida, Uttar Pradesh
Company Size10,001+ employees
Hiring MarketsIndia

Frequently Asked Questions

What is Paytm's current hiring focus?

Sales leads hiring (17 open roles), followed by product (12) and marketing (10). Senior and lead-level roles dominate the pipeline, indicating focus on merchant acquisition and retention strategy rather than individual contributor scaling.

What tech stack does Paytm use for analytics?

Data infrastructure includes SQL, MySQL, PostgreSQL, Hive, and BigQuery for warehousing; analytics via Google Data Studio and Looker; product analytics through Amplitude and Mixpanel; and marketing analytics via Google Analytics and CleverTap.

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