European e-commerce platform for fragrance and beauty retail
Parfümdreams operates one of Europe's largest beauty e-commerce platforms, built on SAP and .NET with payment infrastructure spanning Klarna, PayPal, and Adyen. The tech stack reveals a maturing testing-and-QA discipline (Selenium, k6, JMeter, Applitools, BrowserStack, LambdaTest) alongside emerging AI initiatives—NLP chatbots and computer-vision visual search are active projects—suggesting a shift toward personalization and customer experience automation rather than incremental feature work.
Parfümdreams is a German e-commerce retailer specializing in fragrances, cosmetics, and beauty products, operating across 600+ brands and serving customers throughout Europe. The company grew from a family business founded in 2004 and became part of the Douglas Group in 2018, combining a digital storefront with physical retail locations under the Parfümerie akzente brand. The platform handles order management, payments, and customer service at scale, with internal focus on real-time data infrastructure, personalization engines, and cross-browser test automation.
SAP for core commerce, .NET for backend services, Kubernetes for orchestration, and Azure DevOps for CI/CD. Payment processing via Klarna, PayPal, and Adyen. Testing tools include Selenium, k6, JMeter, Applitools, and BrowserStack.
Active projects include real-time data pipelines, NLP models for chatbots, computer-vision visual search, personalization improvements, cross-browser testing automation, and order-to-cash process optimization.
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