Papa In Shape Tech Stack

Direct-to-consumer fitness coaching for men over 40 using carb-cycling methodology

Wellness and Fitness Services Paris, Île-de-France 51–200 employees Founded 2021 Privately Held

Papa In Shape operates a lean coaching business targeting busy fathers over 40, built on a carb-cycling nutrition framework. The tech stack reveals a marketing-first organization: heavy reliance on Meta, Instagram, TikTok, and YouTube for customer acquisition, paired with conversion and automation tools (Close, ActiveCampaign, Hotmart). The hiring mix is skewed 12:4 marketing-to-sales, with active projects centered on campaign scaling, testing roadmaps, and performance reporting—indicating the company is optimizing paid social and creator partnerships for unit economics rather than expanding core product depth.

Tech Stack 28 technologies

Core StackSlack Asana Google Ads Google Analytics Canva Make ActiveCampaign Stripe Instagram TikTok YouTube Meta Google Workspace Excel Google Meet Motion Hyros Google Zoho Close Calendly Ringover Hotmart Webflow Xano Notion Zoho Books Zoho Finance

What Papa In Shape Is Building

◆Challenges

Boosting roas
Maximizing profitable growth
Maximizing roas
Standing out in crowded market
Ensuring measurable business impact
Ensuring data security compliance
Ad spend optimization
Boosting profitable growth
Ensuring data accuracy
Converting traffic

▲Active Projects

Structured testing roadmap
Full-funnel campaign scaling
Scalable systems and sops for campaign setup
Reporting automation
Social media strategy for papa in shape and maman in shape
Monthly editorial calendar maintenance
Campaign collaboration with influence manager, creative strategist, and copywriter
Ugc & creator strategy
Performance reporting & optimization
Trend scouting & innovation

Hiring Activity

Minimal25 roles · 2 in 30d

Department

Marketing

Sales

Finance

Support

Ops

Seniority

Mid

Manager

Junior

Senior

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About Papa In Shape

Papa In Shape is a French coaching service founded in 2021 that helps men over 40 achieve and maintain fitness through personalized carb-cycling nutrition and training. The company operates across France and internationally, with remote hiring in eight countries including Portugal, Spain, and Indonesia. With 51–200 employees and 23 open roles, the organization focuses on direct customer relationships—coaching clients as individuals rather than scaling via pure software. Revenue appears tied to subscription coaching and digital courses (Hotmart platform integration), supported by performance marketing across social channels.

HeadquartersParis, Île-de-France

Company Size51–200 employees

Founded2021

Hiring MarketsIndonesia, Malta, Portugal, Spain, France, Lebanon, Tunisia, Romania

Frequently Asked Questions

What is Papa In Shape's tech stack?

The stack emphasizes marketing and customer management: Meta, Instagram, TikTok, YouTube, Google Ads, Close, ActiveCampaign, Hotmart, Stripe, Webflow, Xano, Google Analytics, Hyros, and Asana. No AI, data-warehouse, or backend infrastructure tools appear in active use.

What is Papa In Shape working on?

Current priorities include campaign scaling, performance testing roadmaps, reporting automation, UGC and creator strategy, and expanding a social-media presence into an adjacent 'Maman In Shape' offering. Projects focus on optimizing ad spend and conversion rather than product development.