PANROTAS Tech Stack

Travel industry publishing and events platform serving Brazilian tourism professionals

Internet News São Paulo, SP 11–50 employees Founded 1974 Privately Held

PANROTAS is a 50-year-old travel trade publisher in Brazil shifting toward sales-driven expansion. The hiring mix is heavily weighted toward sales (194 roles) with accelerating velocity across 8 countries, while active projects center on standardizing sales processes, demand generation, and lead qualification — indicating a pivot from traditional publishing toward direct B2B agency and tour operator sales. Stack adoption of ChatGPT and Adobe Firefly suggests moving content production in-house.

Tech Stack 38 technologies

Core StackCanva Jira Monday.com Smartsheet Asana Power BI Google Ads Meta Ads WhatsApp Instagram ManyChat CapCut Excel Word Sabre Amadeus PowerPoint Outlook Expedia Microsoft Office Microsoft Project SABRE Argo CD Windows Google Workspace XML LinkedIn RD Station CRM Travelport+4 more

AdoptingRunway Adobe Firefly ChatGPT

What PANROTAS Is Building

◆Challenges

Expanding corporate market presence
Improving conversion rates
Supplier relationship management
Lead qualification
Data synchronization between systems
Optimizing operational processes
Post-sale complaint management
Standardizing sales scripts
Optimizing customer funnel
Meeting performance indicators

▲Active Projects

Opening new physical agency in asa sul
Interpersonal and technical skills training
Career guidance program
Entrepreneurial skills development
Promotional material production
Marketing campaign planning
Structuring replicable sales processes
Developing high-performance sales scripts
Building strategic demand generation partnerships
Travel itinerary planning

Hiring Activity

Accelerating300 roles · 270 in 30d

Department

Sales

194

Ops

Support

Finance

Tourism

Marketing

Operations

Logistics

Seniority

Mid

145

Junior

107

Senior

Intern

Manager

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About PANROTAS

PANROTAS operates as Brazil's leading trade publisher for tourism professionals, founded in 1974 and headquartered in São Paulo. The company distributes market intelligence, analysis, and event programming across print, digital, and in-person channels to travel agents, tour operators, and tourism suppliers. Current operations span multiple geographies (Brazil, Spain, United States, Netherlands, India, Argentina, Portugal, Burkina Faso), with active projects including new physical agency expansion, career development programming, and structured sales enablement initiatives.

HeadquartersSão Paulo, SP

Company Size11–50 employees

Founded1974

Hiring MarketsBrazil, Spain, United States, Netherlands, India, Argentina, Burkina Faso, Portugal

Frequently Asked Questions

What tech does PANROTAS use?

PANROTAS uses Sabre, Amadeus, and Travelport for travel distribution; Monday.com, Jira, Asana for operations; RD Station and Salesforce CRM for sales; Power BI for analytics; and WhatsApp, Instagram, ManyChat for customer engagement.

What is PANROTAS working on?

PANROTAS is expanding physical agency presence, standardizing sales processes and scripts, building demand generation partnerships, improving lead qualification, and running career development and entrepreneurial skills programs for tourism professionals.