OTR Tech Stack

Multi-brand convenience and QSR retailer across 1000+ Australian locations

Retail Adelaide 1,001–5,000 employees Public Company

OTR operates a sprawling network of convenience stores and quick-service restaurants across Australia—Reddy Express, SmokeMart Giftbox, Krispy Kreme, Hungry Jacks, Subway, Guzman Y Gomez, and others—under Viva Energy Australia (ASX-listed). The hiring mix is operations-heavy (309 ops roles) with minimal engineering (1) and data (2), indicating a venue-management-first org managing logistics, payroll, and inventory at scale. Active projects focus on network expansion, cost control, and operational efficiency rather than tech transformation.

Tech Stack 15 technologies

Core StackPower Query Power BI Dynamics 365 Google Analytics Klaviyo Salesforce HubSpot Google Ads Excel SQL GIS Microsoft Office Adobe Commerce Meta Business Suite LogRocket

What OTR Is Building

◆Challenges

Improving site performance
Inventory management
High-volume payroll processing
Managing food costs
Food cost management
Inventory accuracy
Optimising category performance
Unlocking growth opportunities
Financial performance
Minimising downtime

▲Active Projects

New store openings and conversions
Net promoter score program
Mystery motorist program
Pricing and promotional strategies across otr and reddy express networks
Proactive maintenance program
Opening new wok in a box and subway location
Tell shell program
Future fuels growth initiative
Convenience and quick service restaurants expansion
Asset lifecycle planning

Hiring Activity

Steady490 roles · 200 in 30d

Department

Ops

309

Support

154

Sales

Operations

Data

Engineering

Marketing

Seniority

Junior

282

Manager

162

Mid

Senior

Lead

Notable leadership hires: Head Cook, Head of Facilities

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About OTR

OTR Group owns and operates over 1,000 retail, convenience, and quick-service restaurant locations across Australia. The portfolio spans multiple brands including Reddy Express convenience stores and various QSR banners. As part of Viva Energy Australia, a publicly listed energy distributor, OTR benefits from national supply-chain reach and fuel distribution infrastructure. The company is actively scaling through new store openings and location conversions while managing complex multi-brand operations across pricing, inventory, and food costs.

HeadquartersAdelaide

Company Size1,001–5,000 employees

Hiring MarketsAustralia, Canada

Frequently Asked Questions

What is OTR Group's tech stack?

OTR uses Excel, Power BI, SQL, Dynamics 365, Salesforce, Adobe Commerce, and Google Analytics as its primary platforms. Marketing and advertising run through Google Ads and Meta Business Suite; customer engagement via Klaviyo.

What are OTR Group's main operational challenges?

Key pain points include inventory management and accuracy, food cost control, high-volume payroll processing, and site performance optimization across the 1000+ location network.