Grupo Oscar Calçados Tech Stack

Multi-brand footwear retailer scaling omnichannel conversion and store operations

Retail São José dos Campos, São Paulo 1,001–5,000 employees Founded 1985 Self-Owned

Grupo Oscar operates five proprietary footwear brands across 180+ physical stores and six e-commerce properties in Brazil, now focusing on conversion optimization and sales-process standardization. Their project roadmap—GA4 instrumentation, multichannel CRM scoring, A/B testing, funnel analytics—signals a data-driven shift toward measuring and improving transaction velocity across channels. The hiring mix (4 sales, 3 marketing, 2 finance) alongside a single engineering hire indicates they're scaling revenue-ops and analytics capability in-house rather than outsourcing digital transformation.

Tech Stack 16 technologies

Core StackNode.js NestJS Next.js React Docker Google Ads Meta Ads Google Analytics Excel Google Sheets WhatsApp Fastify Git CI/CD Google Analytics 4 Google Tag Manager

What Grupo Oscar Calçados Is Building

◆Challenges

Increasing conversion rates
Reducing customer churn
Improving roas
Reducing cac
Acquisition to conversion bottlenecks
Fraud prevention
Credit proposal verification
Optimizing sales processes
Improving team performance
Standardizing store layout

▲Active Projects

Crm score implementation in stores
Multichannel communication rollout
A/b testing of creatives and audiences
Ga4 and gtm event implementation
Full funnel strategy development
A/b testing program
Conversion rate optimization audits

Hiring Activity

Accelerating10 roles · 8 in 30d

Department

Sales

Marketing

Finance

Procurement

Engineering

Seniority

Junior

Manager

Mid

Senior

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About Grupo Oscar Calçados

Grupo Oscar Calçados is a Brazilian footwear and fashion retailer founded in 1985, now operating five proprietary brands (Oscar, Jô, Carioca, Gaston, Paquetá) plus curated partner brands across physical and digital channels. The group spans more than 180 retail locations in São Paulo, Minas Gerais, Rio Grande do Sul, Santa Catarina, and Pernambuco, plus six e-commerce platforms. Recent strategic moves include the 2021 acquisition of Carioca Calçados, a 2022 joint venture in Pernambuco, assumption of Diadora Brasil operations in 2022, and the 2023 acquisition of Paquetá's retail operations. The company is self-owned and employs 1,001–5,000 people across retail, digital, and corporate functions.

HeadquartersSão José dos Campos, São Paulo

Company Size1,001–5,000 employees

Founded1985

Hiring MarketsBrazil

Frequently Asked Questions

What is Grupo Oscar Calçados tech stack?

Front-end: React and Next.js on Node.js backends (NestJS, Fastify). Analytics: Google Analytics 4 with Google Tag Manager. Ads and marketing: Google Ads and Meta Ads. Infrastructure: Docker and CI/CD. Data tools: Excel and Google Sheets for reporting.

What projects is Grupo Oscar Calçados working on?

CRM score implementation in stores, multichannel communication rollout, GA4 and Google Tag Manager event instrumentation, A/B testing of creatives and audiences, full-funnel strategy development, and conversion rate optimization audits.