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Orthomol pharmazeutische Vertriebs GmbH Tech Stack

Nutritional supplement manufacturer scaling direct-to-consumer e-commerce

Food and Beverage Manufacturing Langenfeld, NRW 501–1,000 employees Founded 1991 Privately Held

Orthomol is a German family-owned supplement company founded in 1991, now operating three manufacturing and distribution sites near Cologne. The tech stack is heavily marketing-operations focused—Google Analytics, Hotjar, Optimizely, VWO, Kameleoon for testing and analytics; Shopware and Pimcore for e-commerce and product data. The project list reveals a business mid-transformation: active work on CRO testing, landing-page optimization, merchant-feed tuning, and e-commerce process standardization suggests they're shifting from pharmacy-channel-dependent distribution toward scalable online sales.

Tech Stack 19 technologies

Core StackGoogle Analytics Optimizely Google Ads Microsoft Office Google Analytics 4 Hotjar VWO Kameleoon AB Tasty I need a technology name to normalize. Please provide the technology name you'd like me to convert to its canonical form Adobe Acrobat Google Merchant Center Google Tag Manager Salesforce Marketing Cloud Shopware Pimcore HTML CSS Infor M3

What Orthomol pharmazeutische Vertriebs GmbH Is Building

Challenges

  • Improving shop performance
  • Streamlining e-commerce processes
  • Optimizing loyalty program
  • Enhancing customer journeys
  • Reducing system downtime
  • Improving logistics systems

Active Projects

  • Aktions- und beratungstage in apotheken
  • Marketingmaßnahmen für neue aktionsmodule
  • Product launches and relaunches
  • Cro and testing approach for online shops
  • Channel cross campaigns
  • Landing page optimization
  • Merchant center feed optimization
  • Campaign coordination in online shop
  • Sales volume planning
  • Scalable e-commerce process building

Hiring Activity

Minimal10 roles · 1 in 30d

Department

Marketing
6
Sales
2
Logistics
1
Manufacturing
1
Ops
1
Product
1

Seniority

Manager
5
Mid
4
Junior
2
Senior
1
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About Orthomol pharmazeutische Vertriebs GmbH

Orthomol manufactures orthomolecular nutrition products—micronutrient combinations and dietary supplements—primarily distributed through pharmacies across German-speaking markets. The company operates as a privately held family business with over 500 employees across three Langenfeld-based facilities. Beyond retail pharmacy channels, they're building direct e-commerce capability via Shopware and Pimcore, supported by a full testing and analytics stack. Active challenges include shop-performance improvement, loyalty-program optimization, and logistics-system modernization.

HeadquartersLangenfeld, NRW
Company Size501–1,000 employees
Founded1991
Hiring MarketsGermany

Frequently Asked Questions

What e-commerce platforms does Orthomol use?

Shopware for online store operations and Pimcore for product information management and content publishing.

Where is Orthomol headquartered?

Langenfeld, North Rhine-Westphalia (NRW), Germany, with three operating sites in the same location.

Is Orthomol hiring?

Yes, 12 active roles open primarily in marketing (6), sales (2), and manufacturing/logistics/ops support. Most posted roles are manager and mid-level positions.

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