Orlando City SC Tech Stack

MLS franchise scaling fan engagement and ticketing with unified analytics

Spectator Sports Orlando, Florida 51–200 employees Founded 2010 Privately Held

Orlando City SC operates a mid-market sports organization with a 51–200 person team focused on ticket sales, fan retention, and game-day experience. The tech stack—Salesforce, NetSuite, SAP, and SQL—reflects a business-operations foundation, but their active project list signals a strategic pivot: they're consolidating fragmented data sources and building unified analytics infrastructure (centralized BI platform, automated ETL, consolidated data layers) to fuel performance marketing and season ticket growth. This data-engineering effort against a backdrop of consolidation pain points suggests they're moving from siloed reporting to integrated fan analytics.

Tech Stack 13 technologies

Core StackSalesforce Adobe Creative Cloud NetSuite SAP Google Workspace Microsoft Office Word Excel PowerPoint OBS Studio Vmix Sage SQL

What Orlando City SC Is Building

◆Challenges

Grow fanbase
Increase ticket sales
Improve matchday experience
Consolidating raw data sources
Ensuring robust data reliability
Retaining and growing season ticket members
Integrating data from multiple sources
Ensuring data integrity
Improving financial reporting efficiency

▲Active Projects

Integrated marketing plans for ticket sales
Performance marketing programs for paid social
Experiential marketing strategy for club events
Unified analytics operating model
Internal and third-party data source consolidation
Player and team performance modeling
Exclusive season ticket member events
Attendance and game day experience reporting
Centralized bi platform
Automated etl processes

Hiring Activity

Minimal15 roles · 0 in 30d

Department

Ops

Sales

Communications

Engineering

Finance

Marketing

Security

Seniority

Junior

Mid

Manager

Intern

Lead

Notable leadership hires: Goalkeeper Lead

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About Orlando City SC

Orlando City SC is the Major League Soccer franchise serving the Southeast, having joined MLS as the league's 21st team in 2013 and beginning play in 2015. The club owns a private downtown stadium opened in 2017 and operates a full development pipeline that includes OCB, an MLS NEXT Pro reserve team launched in 2022. Operations span ticket sales, sponsorship partnerships, digital marketing, content production, and player/team performance tracking. The organization's immediate priorities center on expanding the fanbase, increasing ticket revenue, and enhancing the matchday experience for both casual and season-ticket members.

HeadquartersOrlando, Florida

Company Size51–200 employees

Founded2010

Hiring MarketsUnited States

Frequently Asked Questions

What is Orlando City SC's current tech stack?

Primary tools include Salesforce (CRM), NetSuite and SAP (financial systems), Google Workspace, Microsoft Office, SQL, Adobe Creative Cloud, and OBS Studio / Vmix for live production. No recent tech adoptions or replacements are in motion.

What is Orlando City SC working on?

Near-term focus: integrated marketing for ticket sales, performance marketing automation, fan experience design, and unified analytics infrastructure (BI platform, ETL, data consolidation) to unify player performance, attendance, and financial reporting systems.