European generic and parallel-import pharma distributor scaling quality and automation
Orifarm is a major European supplier of generic and parallel-imported pharmaceuticals operating across seven countries with 1,000+ employees. The tech stack reveals a hybrid legacy-to-modern transition: heavy use of Veeva (Quality, QMS, Vault, Safety) for regulated compliance, Salesforce for commercial operations, and SAP for ERP, alongside emerging modernization efforts (OT environment remediation, IBR implementation, automation roadmap). Active hiring in engineering, sales, and finance across mid-to-senior levels, combined with pain points around GXP compliance, legacy application modernization, and IT/OT security foundation-building, signals a scaled manufacturing operation in active infrastructure transformation.
Notable leadership hires: Head of Finance, Chief Information Security Officer, Commercial Lead
Orifarm supplies high-quality generic and parallel-imported pharmaceuticals across Europe, operating manufacturing and distribution from a base in Odense, Denmark, with operations in Germany, Poland, Bulgaria, Czechia, the UK, and Norway. The company serves healthcare systems and consumers by offering branded pharmaceuticals at lower cost through parallel import and generic alternatives. The operational footprint includes regulated manufacturing (GXP compliance, quality systems), commercial sales teams, and multi-country logistics. Current strategic focus includes advancing industrial automation and IoT integration, modernizing legacy OT environments, implementing modern HR and financial systems, and ensuring inspection readiness across regulatory jurisdictions.
Orifarm uses Veeva (QMS, Vault, Safety, Quality) for pharmaceutical compliance; Salesforce and Dynamics 365 for sales and CRM; SAP for ERP; Power BI, Power Automate, and Power Apps for analytics and workflow; MySQL and SQL for databases; ServiceNow for IT service management.
Current projects include advanced automation and industrial IoT integration, OT environment modernization and security foundation-building, implementation of an IBR solution, quality management system development, modern HR IT tools, and reporting automation.
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