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OlyBet Group Tech Stack

European sports betting and online gaming operator with 150+ physical locations

Entertainment Providers Tallinn, Harjumaa 1,001–5,000 employees Founded 2010 Public Company

OlyBet Group operates a multi-channel sports and gaming platform across Europe with deep offline presence (150+ casinos, 90 sports bars) and digital properties. The tech stack is analytics-forward (Google Analytics, Tableau, SEMrush, Ahresis) but notably absent of modern backend infrastructure—no cloud platforms, databases, or APIs visible—suggesting either heavy reliance on legacy or third-party gaming systems. Hiring velocity is accelerating across marketing (player acquisition focus) and data roles, while pain points center on data quality, regulatory compliance, and platform standardization, pointing to operational scaling challenges.

Tech Stack 10 technologies

Core StackFigma Google Analytics AppsFlyer Tableau Google Search Console Google Analytics 4 SEMrush Ahrefs Screaming Frog SQL

What OlyBet Group Is Building

Challenges

  • Standardization and modernization of platforms
  • Maintaining consistent brand identity
  • Compliance with gambling regulations
  • Optimizing acquisition budgets
  • Improving search engine rankings
  • Driving new user acquisition
  • Messy data problems
  • Reporting accuracy
  • Identifying gaps in internal controls

Active Projects

  • Online casino platform ui design
  • Marketing campaign landing pages
  • Design component library
  • Player acquisition strategy across paid channels
  • A/b testing on creatives and landing pages
  • Monitoring market trends and competitor activity
  • Tableau dashboard development for key kpis
  • Sql data extraction and reporting dataset creation
  • Reporting accuracy validation and kpi definition alignment
  • Compliance training initiatives

Hiring Activity

Accelerating6 roles · 3 in 30d

Department

Marketing
3
Data
1
Design
1
Legal
1

Seniority

Mid
3
Junior
1
Manager
1
Senior
1
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About OlyBet Group

OlyBet Group is a multinational sports entertainment and gaming operator based in Tallinn, Estonia, part of Olympic Entertainment Group. The company operates across multiple channels: 150+ casinos and 90 sports bars in physical locations throughout Europe, plus digital platforms serving online sports betting, casino games, poker, and free-to-play titles. The business spans multiple regulated markets, with active partnerships in professional sports (including LaLiga sponsorships). As a public company with 1,001–5,000 employees, OlyBet maintains responsible gaming standards and compliance through memberships in integrity monitoring bodies like IBIA.

HeadquartersTallinn, Harjumaa
Company Size1,001–5,000 employees
Founded2010
Hiring MarketsEstonia, Latvia

Frequently Asked Questions

What is OlyBet Group's main business?

OlyBet operates European sports betting, casino, poker, and online gaming through 150+ casinos, 90 sports bars, and digital platforms across multiple regulated markets.

Where is OlyBet Group headquartered?

OlyBet Group is headquartered in Tallinn, Harjumaa, Estonia, and operates as a public company founded in 2010.

What tools does OlyBet use for analytics?

OlyBet's stack includes Google Analytics, Google Analytics 4, Tableau, SEMrush, Ahrefs, AppsFlyer, and SQL for data extraction and KPI reporting.

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