O

Observador Tech Stack

Portuguese digital news outlet with global reach

Newspaper Publishing Lisboa, Portugal 51–200 employees Founded 2014 Privately Held

Observador is a digital-native news organization founded in 2014 and headquartered in Lisboa. The tech stack reveals a content-first operation: heavy reliance on Adobe Creative Suite (Premiere Pro, Illustrator, Photoshop) and Figma for design, paired with WordPress for publishing and Mailchimp + Meta Ads for audience growth. Current hiring spans journalism, design, engineering, and media production across six open roles—signaling simultaneous investment in editorial depth, design systems maturity, and platform infrastructure.

Tech Stack 14 technologies

Core StackFigma Adobe Premiere Pro Adobe Illustrator Google Analytics Mailchimp Meta Ads WordPress Slack Final Cut Pro Photoshop Looker Studio GrowthBook Notion

What Observador Is Building

◆Challenges

Evolving visual language
Maintaining consistency across platforms

▲Active Projects

Radio observador
Design system development and maintenance
Visual storytelling for news
Maps of accident locations
Video explainer
Design and analyze a/b tests for performance optimization
Create and manage sales funnel and paid campaigns in meta or automated flows in mailchimp
Benchmarking research and trend reporting

Hiring Activity

Accelerating6 roles · 4 in 30d

Department

Media

2

Design

1

Engineering

1

Journalism

1

Marketing

1

Seniority

Intern

2

Junior

2

Mid

1

Senior

1

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About Observador

Observador operates as an independent Portuguese news outlet with a stated global ambition and digital-first editorial model. The organization publishes across multiple formats—traditional news, video explainers, visual storytelling, and emerging audio via Radio Observador—and reaches readers through direct-to-consumer channels (email, social, paid campaigns). The 51–200 employee range supports both editorial (journalism, design) and business operations (marketing, analytics). The company maintains editorial positions on democracy, market economics, and open society.

HeadquartersLisboa, Portugal

Company Size51–200 employees

Founded2014

Hiring MarketsPortugal

Frequently Asked Questions

What tools does Observador use for content creation and publishing?

Adobe Creative Suite (Premiere Pro, Illustrator, Photoshop), Figma for design, and WordPress for publishing. Analytics via Google Analytics and Looker Studio; audience engagement via Mailchimp and Meta Ads.

Is Observador hiring engineers and designers?

Yes. Active roles include one engineering position, one design role, and additional media and journalism openings. Six total roles posted; hiring velocity is accelerating. All positions based in Portugal.

What is Observador working on?

Active projects include Radio Observador (audio expansion), design system development, visual storytelling formats, interactive maps, video explainers, A/B testing for performance, and paid campaign management via Meta and Mailchimp.