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OBRAMAX Tech Stack

Brazil's largest building-materials cash-and-carry with 1,000+ employees

Wholesale Building Materials São Paulo, SP 1,001–5,000 employees Founded 2015 Privately Held

OBRAMAX operates Brazil's first dedicated cash-and-carry for construction materials, serving contractors and DIY buyers across small-to-large projects. The tech stack reveals a traditional retail-operations posture (SAP, VTEX e-commerce, BigQuery analytics, Looker dashboards) combined with emerging infrastructure-as-code adoption (Terraform). Sales-heavy hiring (210 roles) against minimal engineering (2 roles) reflects a store-first, digital-second strategy—consistent with their active projects focused on visual inventory management and stockout prevention rather than platform innovation.

Tech Stack 28 technologies

Core StackSAP Kafka BigQuery Terraform Power BI Firebase Looker SAP Fiori Word Excel Microsoft Office Schema Registry PowerPoint Salesforce Marketing Cloud WhatsApp VTEX Google Analytics 4 Google Tag Manager Looker Studio Semrush SimilarWeb Google Merchant Center TMS ERP Google Drive Hyperion Google Workspace

AdoptingTerraform

What OBRAMAX Is Building

◆Challenges

Preventing aisle accidents
Stock availability
Inventory accuracy
Reducing demarcation
Inventory control
Inventory replenishment
Safety compliance
Stock shortage
Inventory availability
Reducing stockouts

▲Active Projects

Visual stock monitoring
Weekly rotating inventory
Action plan development using 5w2h
Daily visual stockout reporting
Label replacement and display setup
Inventory management
Coordinate equipment maintenance
Implement periodic maintenance checklist
Labeling and display management
E-commerce

Hiring Activity

Steady300 roles · 120 in 30d

Department

Sales

210

Ops

38

Logistics

31

Marketing

6

HR

5

Finance

4

Support

4

Engineering

2

Seniority

Junior

179

Mid

65

Senior

28

Manager

22

Intern

6

Director

2

Notable leadership hires: Store Director

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About OBRAMAX

OBRAMAX is a cash-and-carry distributor of construction materials headquartered in São Paulo, Brazil. Founded in 2015, the company operates under the Bricoman brand umbrella (which operates 75+ stores across France, Italy, Spain, and Poland) and is owned by Groupe Adeo, one of the world's largest building-materials retailers with 700+ locations globally. OBRAMAX targets small-to-medium contractors, renovation teams, and retail consumers, competing on wide product range, transparent pricing, and stock availability across commercial and residential projects. With 1,001–5,000 employees in Brazil and steady hiring across 303 active roles, the company prioritizes store operations and sales execution over technology infrastructure.

HeadquartersSão Paulo, SP

Company Size1,001–5,000 employees

Founded2015

Hiring MarketsBrazil

Frequently Asked Questions

What is OBRAMAX's parent company?

OBRAMAX is part of Groupe Adeo, the third-largest building-materials retailer globally with 17 brands, 700+ stores, and €17B+ annual revenue. OBRAMAX operates under the Bricoman banner internationally.

What tech stack does OBRAMAX use?

OBRAMAX runs SAP for enterprise resource planning, VTEX for e-commerce, BigQuery and Looker for analytics, Kafka for data pipelines, Salesforce Marketing Cloud for campaigns, and Google Workspace for collaboration. Currently adopting Terraform for infrastructure-as-code.