OBI Group Holding Tech Stack

Pan-European DIY and home improvement retailer with 660+ stores across 10 countries

Retail Wermelskirchen, NW 10,001+ employees Public Company

OBI is a large-format retailer operating 660+ stores across Germany and nine other European markets, selling DIY, construction, and gardening products. The stack reveals a transformation in progress: adopting Snowflake, MicroStrategy, Databricks, and Braze alongside legacy SAP and Blue Yonder systems suggests a shift from traditional supply-chain optimization toward data-driven customer engagement and cross-channel analytics. Active hiring clusters in sales and product (42 combined roles) paired with projects around B2B channels, CLV strategy, and the heyOBI digital platform indicate OBI is moving from brick-and-mortar dominance toward omnichannel and B2B expansion.

Tech Stack 32 technologies

Core StackDynamics 365 Snowflake Grafana SAP Jira Confluence Salesforce Workday Blue Yonder SAP SCM SAP IBP PowerPoint Excel Google Sheets Looker Studio Azure GCP Elasticsearch Logstash Kibana MicroStrategy Bloomreach SQL Salesforce Sales Cloud Salesforce Maps Google Workspace Microsoft Office ITIL Saviynt Google Slides

AdoptingSnowflake Databricks Looker Braze MicroStrategy Emarsys

What OBI Group Holding Is Building

◆Challenges

Developing new b2b sales channel
Cross-functional collaboration
Transformation of obi
B2b market analysis
Reducing losses in markets
Share of wallet
Identifying growth opportunities
Assortment optimization
Optimizing customer lifetime value
Optimizing insurance structures

▲Active Projects

B2b concept development
International trade payment strategy implementation
International rollout of clv strategy
New b2b sales channel development
Mar-tech integration for loyalty programs
Product assortment development
Insurance solution development for obi group
International rollout of pro concept
X-channel transformation
Heyobi platform

Hiring Activity

Steady100 roles · 40 in 30d

Department

Sales

Product

Ops

Engineering

Legal

Marketing

Data

Seniority

Senior

Mid

Manager

Lead

Intern

Junior

Principal

Notable leadership hires: Chief of Staff, Project Lead Strategy, Project Lead, Project Lead Payment, Project Lead CRM

Company intelligence

Find more companies like OBI Group Holding by tech stack, pain points and active projects

Get started free

About OBI Group Holding

OBI is a public company within the Tengelmann Group headquartered in Wermelskirchen, Germany, with over 10,000 employees. The retailer operates a pan-European footprint—660 markets across Germany, Italy, Austria, Poland, Switzerland, Bosnia-Herzegovina, Slovenia, Slovakia, Czech Republic, and Hungary—selling DIY, construction, and gardening products both in-store and via the heyOBI digital platform. Current strategic priorities include B2B channel development, international rollout of a pro/contractor concept, cross-channel transformation, and customer lifetime value optimization. The organization is addressing profitability challenges in select markets while building new insurance and payment solutions for the group.

HeadquartersWermelskirchen, NW

Company Size10,001+ employees

Hiring MarketsGermany, Italy

Frequently Asked Questions

What is OBI Group's tech stack?

OBI uses SAP (ERP), Blue Yonder (supply chain), Snowflake and MicroStrategy (analytics), Salesforce (CRM), Workday (HR), and Bloomreach (digital platform). Currently adopting Databricks, Looker, Braze (marketing automation), and Emarsys.

What countries does OBI operate in?

OBI operates in 10 European countries: Germany, Italy, Austria, Poland, Switzerland, Bosnia-Herzegovina, Slovenia, Slovakia, Czech Republic, and Hungary, with 660+ stores total.