Nutripure Tech Stack

Organic and sports nutrition brand scaling direct-to-consumer across Europe

Wellness and Fitness Services Deyme, Occitanie 11–50 employees Founded 2017 Privately Held

Nutripure is a French nutrition brand (founded 2017) built around organic supplements and performance products. The tech stack is standard D2C—PrestaShop, Odoo, Meta/Google Ads—with heavy investment in conversion optimization tooling (Kameleoon, AB Tasty, Hotjar). Hiring is marketing-heavy (9 roles) with director-level product and finance positions open, alongside active SEO and platform engineering workstreams, indicating a pivot from founder-led growth toward structured scaling and cross-border expansion.

Tech Stack 14 technologies

Core StackMeta Ads Google Ads JavaScript PrestaShop Odoo Spotify YouTube HTML CSS Google Analytics 4 Kameleoon AB Tasty Looker Studio Hotjar

What Nutripure Is Building

◆Challenges

Optimizing visibility
Scaling transactional traffic
Tracking attribution modeling
Expanding into new markets
Improving data flow
Optimizing retention budgets
Reliable seo data
Scaling e-commerce platform
Budget allocation for paid media
Reducing risks

▲Active Projects

Roadmap paid media
Projets pilotes rétention
Seo technical audits
E-commerce seo architecture optimization
E-commerce platform enhancements
Amélioration de la qualité des données
Creative brief development
Paid media campaigns spain italy
Customer journey optimization
Core web vitals improvement

Hiring Activity

Accelerating20 roles · 10 in 30d

Department

Marketing

Ops

Product

Ecommerce

Finance

Procurement

Sales

Seniority

Mid

Director

Senior

Intern

Junior

Manager

Notable leadership hires: Product Director, Finance Director

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About Nutripure

Nutripure sells organic sports nutrition and wellness supplements direct-to-consumer, primarily in France. The brand was co-founded in 2017 by Christophe Carrio (5x karate world champion) and Florent Carrio (Supaero/Stanford engineer). The company operates as a digital-native DNVB with a 11–50-person team. Core product categories span training nutrition, stress management, and general health supplementation—all positioned around clean, made-in-France sourcing. Sales flow primarily through their own e-commerce platform (PrestaShop), supported by paid media and organic channels.

HeadquartersDeyme, Occitanie

Company Size11–50 employees

Founded2017

Hiring MarketsFrance

Frequently Asked Questions

What tech stack does Nutripure use?

Nutripure runs PrestaShop (e-commerce), Odoo (ERP/operations), Meta Ads and Google Ads (paid media), Kameleoon and AB Tasty (testing), Google Analytics 4 and Looker Studio (analytics), and Hotjar (UX insights).

What is Nutripure working on?

Active projects include paid media roadmaps, SEO technical audits, e-commerce platform enhancements, retention pilot programs, customer journey optimization, and expansion into Spain and Italy.