Optical retail network expanding across U.S. with hybrid clinical-retail model
Now Optics operates nearly 300 eye care retail locations across 29 states under two brands (Stanton Optical and My Eyelab), with accelerating hiring concentrated in sales (281 open roles) and healthcare (131). The tech stack reveals a traditional retail footprint—Office, ADP payroll, Adobe creative suite for marketing—while projects surface a core operational friction: inefficient handoffs between clinical and retail teams, compounded by seasonal demand swings. Leadership is scaling sales-first, not engineering.
Now Optics is a multi-unit optical retail operator headquartered in Delray Beach, Florida, running corporate and franchise locations under the Stanton Optical and My Eyelab banners. The company serves customers across 29 states seeking eye exams, glasses, and contact lenses. With 501–1,000 employees and active hiring in the U.S., Nicaragua, and Colombia, the organization is in expansion mode—pursuing new store openings, clinical audit initiatives, and a proprietary hybrid platform to bridge clinical and retail workflows. Seasonal demand peaks and administrative efficiency remain operational priorities.
Now Optics uses Microsoft Office, OneDrive, ADP Workforce Now for payroll, Google Workspace, Adobe Creative Cloud (Photoshop, Illustrator, Premiere Pro), Figma, and Runway. Marketing leverages Google Ads and YouTube Ads.
Now Optics operates nearly 300 retail locations across 29 U.S. states under Stanton Optical and My Eyelab brands. The company also hires internationally in Nicaragua and Colombia.
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