Optimizely-specialized digital agency for platform design and conversion optimization
Niteco is a Stockholm-based digital agency with ~300 staff across four continents, built on Optimizely expertise and CMS/e-commerce platform work. The tech stack reveals a conversion-and-analytics-first operating model—heavy on Adobe (Premiere, After Effects, Analytics), GA4, and CDP/marketing-automation tools (HubSpot, Klaviyo, Iterable)—paired with active projects in A/B testing, user segmentation, and paid-channel optimization. This tooling shape suggests the agency is positioning itself as much around demand-generation execution and campaign analytics as traditional agency design and build work.
Niteco designs, builds, and evolves digital platforms for mid-market and enterprise brands. The company operates primarily as a global Optimizely partner—holding the distinction of first Optimizely Opal Specialized Partner—and offers adjacent expertise in CMS platforms (Contentful), e-commerce builds, and performance marketing. The project list centers on conversion optimization, audience segmentation, and multi-channel campaign management, indicating a shift toward performance accountability alongside creative delivery. Headquartered in Stockholm and hiring in Vietnam, the agency employs a distributed model typical of global digital service firms.
Niteco specializes in Optimizely platform implementation—the world's largest Optimizely partner and first Opal Specialized Partner. Core expertise also includes CMS (Contentful), Adobe analytics and creative tools, and martech platforms like HubSpot and Klaviyo.
Niteco is based in Solna, Stockholm, Sweden, with 201–500 employees across four continents. The company was founded in 2010.
Niteco provides software development, web and mobile app development, e-commerce builds, CMS implementation, UI/UX design, and software consulting. Active service areas include conversion optimization testing, paid campaign management, marketing automation, and customer segmentation strategy.
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