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NielsenIQ Tech Stack

Consumer intelligence platform serving retail and CPG with global point-of-sale data

Information Services Chicago, Illinois 10,001+ employees Founded 1923 Privately Held

NielsenIQ operates a data-heavy consumer intelligence platform across 95+ countries, processing retail point-of-sale and consumer behavior signals at scale. The tech stack reflects a hybrid analytics architecture—SQL Server, Power BI, SAP, and Workday for enterprise operations; Python, R, Spark, and Java for analytical workloads—while adopting Azure and RPA to modernize legacy infrastructure (replacing Hadoop). Hiring is accelerating across data (305 open roles) and sales (234), with notable depth in analytics leadership, suggesting active expansion into advanced analytics and client-facing data products.

Tech Stack 200 technologies

Core StackPower BI Salesforce SQL Server Python SAP Workday Adobe Creative Cloud Jira Java Apache Spark Scala Android Microsoft Office Outlook Excel PowerPoint Google Sheets Google Slides Sales Loft SQL Server Integration Services PowerShell Visual FoxPro SQL R Word OneStream OneStream XF VB.NET Capture One Microsoft 365+170 more

AdoptingPower BI Azure RPA NET Core ISO 45001

ReplacingHadoop

What NielsenIQ Is Building

◆Challenges

Ensuring sox compliance
Improving service efficiency
Improving data accuracy
Improving client satisfaction
Ensuring timely delivery
Respond faster to changing market dynamics
Process automation
Reducing manual coding errors
Low platform adoption
Increasing client roi

▲Active Projects

Neural networks for extreme multilabel classification
Integrate new stores into sample
Launch new niq services
Tech & durable point-of-sale data solutions
Gfknewron platform adoption
New product development
Enhancing advanced analytics team capabilities
Develop joint business plans
Quantified business opportunity analysis
Process design

Hiring Activity

Accelerating1,100 roles · 490 in 30d

Department

Data

305

Sales

234

Support

117

Research

92

Ops

82

Engineering

53

Marketing

44

Finance

42

Seniority

Senior

341

Junior

272

Mid

226

Manager

102

Director

35

Lead

31

Intern

30

Principal

7

Notable leadership hires: Technology Director, Client Director, Analytics Lead, Sales Director, Strategic Analytics Lead

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About NielsenIQ

NielsenIQ is a consumer intelligence company providing retail and CPG clients with point-of-sale data, market analytics, and consumer behavior insights. The company formed in 2023 through the combination of NielsenIQ and GfK, creating a global operation spanning 95+ countries and representing 97% of world GDP. The business model blends data collection (store networks, sample integration), analytics platform delivery (Power BI, advanced models), and client advisory. Current focus areas include modernizing platform adoption, automating manual processes, improving data accuracy, and accelerating time-to-insight for clients navigating volatile markets.

HeadquartersChicago, Illinois

Company Size10,001+ employees

Founded1923

Hiring MarketsMexico, Poland, Belgium, Brazil, Colombia, China, Bulgaria, Malaysia

Frequently Asked Questions

What is NielsenIQ's tech stack?

SQL Server, Power BI, Salesforce, SAP, Workday for core operations; Python, R, Spark, Java for analytics. Currently adopting Azure and RPA to replace legacy Hadoop infrastructure.