Nexstar Media Group, Inc. Tech Stack
Local TV broadcaster with 200+ stations and multi-platform content strategy
Nexstar operates a heavily localized broadcast network spanning 116 U.S. markets with over 200 stations, producing 316,000+ hours of programming annually. The hiring mix reflects an organization in transition: media roles dominate (291), but the company is hiring across sales (176) and news (127) while building a smaller engineering team (38), signaling a shift from pure broadcast infrastructure toward digital platforms and revenue diversification. Active projects center on streaming launches and newsroom restructuring, while pain points cluster around the operational friction of that pivot—FCC compliance, billing gaps, and the technical work of repurposing broadcast content for web and mobile.
Tech Stack 101 technologies
What Nexstar Media Group, Inc. Is Building
◆Challenges
- Transition from broadcast focused newsrooms to multi-platform newsrooms
- Exceeding revenue goals
- Ensuring fcc compliance
- Increasing tv and digital revenue
- Increasing user interactivity and traffic
- Billing discrepancies
- Grow local audience
- Increase page views per visitor
- Campaign delivery optimization
- Maintaining broadcast equipment
▲Active Projects
- Digital campaigns to promote local shows and specials
- Transition broadcast focused newsrooms to multi-platform
- Lifestyle show
- Shoot and edit on-air and digital content
- Launch new streaming platform
- Integrated marketing campaigns
- Weekly ctv program
- Advertising schedule development
- Daily packaging of digital editorial content
- Newscast production for washington dc dma duopoly
Hiring Activity
Department
Seniority
Notable leadership hires: Director of Sales, Director, Sports Director, News Director, Production Director
