Argentine diversified manufacturer scaling supply-chain and demand-forecasting operations
Newsan is a diversified industrial group operating across technology, food, energy, and consumer goods from Argentina, with 8 manufacturing plants and 3 logistics hubs. The tech stack is heavily weighted toward analytics (Power BI, SQL, KNIME) and commerce tools (Salesforce, Oracle, Google Marketing Platform, Meta/TikTok Ads), with active hiring concentrated in sales (10 roles) and marketing (7 roles) — suggesting a push to scale revenue operations and paid-media execution alongside internal supply-chain optimization efforts across demand forecasting, inventory management, and order-to-cash workflows.
Notable leadership hires: Commercial head
Newsan is a privately held economic group headquartered in Buenos Aires, founded in 1991, operating across technology, food, energy, and mass-market consumer brands. The organization employs over 9,000 people across 8 industrial plants and 3 logistics centers. Core operational focus spans product development, ecommerce, retail, and regulatory compliance, with stated emphasis on sustainable investment, job creation, and community value. Current project pipeline centers on demand forecasting for new categories, supply-chain indicator improvement, order-to-cash optimization, and paid-media data integration.
Newsan uses Power BI and SQL for analytics, Salesforce and Oracle for operations, SolidWorks and Fusion for design, and Google Marketing Platform, Meta Ads, and TikTok Ads for digital marketing. KNIME is used for advanced analytics workflows.
Active projects include demand forecasting for new product categories, supply-chain indicator optimization, order-to-cash process improvement, inventory optimization, and integration of paid-media performance data into forecasting models.
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