New Channel International Education Group Tech Stack

English language training and study-abroad consulting for Chinese students

Education Administration Programs Beijing, Beijing 1,001–5,000 employees Founded 2004 Privately Held

New Channel operates a mid-sized education and test-prep business across English instruction, standardized exam coaching (IELTS, TOEFL, SAT), and study-abroad services in China. The org is heavily weighted toward education staff (132 roles) with smaller sales (34) and marketing (27) teams, reflecting a teacher-centric model. Active pain points cluster around enrollment targets, sales performance, and data-driven enablement—suggesting the business is scaling enrollment and converting leads more efficiently than its current systems support.

Tech Stack 14 technologies

Core StackAdobe Premiere Pro Adobe Photoshop TikTok Xiaohongshu WeChat Weibo Kuaishou Word PowerPoint Photoshop Excel Douyin Baidu Tencent

What New Channel International Education Group Is Building

◆Challenges

Meeting monthly enrollment targets
Improving sales performance
Meeting sales targets
Improving marketing plan effectiveness
Enhancing data-driven sales enablement
Improving customer satisfaction
Optimizing product line marketing strategy
Improving student admission rate
Improving teaching quality
Training new teachers

▲Active Projects

Hot product development
Financial public relations plan
Academy management system
Study abroad exam book publishing
Study abroad application documents
Xiaohongshu matrix building
Channel expansion
New book release plan
Marketing activity planning
Price strategy adjustment

Hiring Activity

Minimal210 roles · 20 in 30d

Department

Education

132

Sales

Marketing

Finance

Ops

Teaching

Consulting

Seniority

Junior

Mid

Manager

Director

Senior

Intern

Notable leadership hires: Study Abroad Director, Teaching Director, Project Director, Study Abroad Sales Director, Exam Prep Director

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About New Channel International Education Group

New Channel is a privately held language education provider founded in 2004, headquartered in Beijing. The company delivers English-language instruction, test-prep coaching for international exams, and study-abroad consulting services to Chinese students. The core offering combines small-class instruction with teaching assistants and personalized support across multiple test formats. Current initiatives include a new academy management system, exam-prep book publishing, study-abroad application document services, and channel expansion—alongside social-media presence scaling on Xiaohongshu and other domestic platforms. The business employs between 1,001–5,000 staff across education, sales, marketing, and support functions.

HeadquartersBeijing, Beijing

Company Size1,001–5,000 employees

Founded2004

Hiring MarketsChina

Frequently Asked Questions

What is New Channel International Education Group?

New Channel is a Chinese language education and test-prep company founded in 2004, offering English instruction, IELTS/TOEFL/SAT coaching, and study-abroad consulting for Chinese students. The organization has 1,001–5,000 employees based in Beijing.

What subjects does New Channel teach?

New Channel specializes in English-language instruction and standardized test preparation (IELTS, TOEFL, SAT), alongside study-abroad consulting services. Instruction is delivered in small classes with teaching assistants and personalized support.