Netenders Tech Stack

Global fashion distributor serving B2B wholesalers and retailers across 22 countries

Apparel & Fashion Barcelona, Catalonia 51–200 employees Privately Held

Netenders operates three owned brands (Wordans, Needen, N-Textil) as a wholesale apparel distributor across 22 countries, with a tech stack anchored in Salesforce, Google Ads, and Rails + React for e-commerce. The hiring shape is heavily marketing-skewed (10 of 23 active roles) and focused on PPC optimization and creative testing, with pain points centered on ROAS/CPA efficiency and international expansion—suggesting a performance-marketing-led business scaling beyond its original footprint.

Tech Stack 27 technologies

Core StackSalesforce Google Ads Meta Ads Ruby on Rails Docker Canva Adobe Creative Cloud React Elasticsearch Redis YouTube Ads Google Shopping Git Hotwire Excel Google Merchant Center Google Sheets Google Ads Editor Meta Business Manager Google Analytics 4 CapCut Semrush Ahrefs Meta REST API Memcached GCP

What Netenders Is Building

◆Challenges

Optimizing roas and cpa
Handling large data volumes
International brand growth
Optimizing international ppc campaigns
High-growth environment
Maximizing profitability on a massive scale
Expanding product catalog and market share in germany
E-commerce cms improvement
Roi improvement
Roas optimization

▲Active Projects

Redesign e-commerce websites
Google ads campaign optimization
International acquisition strategy
High-performance pilot
Creative a/b testing
Improve e-commerce cms
Growth of our product catalog and market share in germany
Development of verticals for product categories
Acquisition strategy for various markets
Financial strategy & business planning

Hiring Activity

Steady25 roles · 8 in 30d

Department

Marketing

Sales

Engineering

Finance

Support

Seniority

Senior

Junior

Mid

Intern

C-Level

Manager

Notable leadership hires: Chief Financial Officer

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About Netenders

Netenders is a privately held fashion distributor based in Barcelona that supplies blank and customizable apparel to B2B wholesalers, retailers, and promotional-product resellers. The company operates three in-house brands and serves customers across 22 countries with a focus on bulk orders and tiered pricing. Active projects span e-commerce platform redesign, international market expansion (particularly Germany), product catalog growth, and PPC campaign optimization. The organization is 51–200 employees and currently hiring exclusively in Spain.

HeadquartersBarcelona, Catalonia

Company Size51–200 employees

Hiring MarketsSpain

Frequently Asked Questions

What tech stack does Netenders use?

Core platforms: Salesforce (CRM), Rails + React (e-commerce), GCP (infrastructure). Marketing stack: Google Ads, Meta Ads, YouTube Ads, Semrush, Ahrefs. Analytics: Google Analytics 4, Google Merchant Center.

Where is Netenders headquartered?

Barcelona, Catalonia, Spain. All current hiring is restricted to Spain.