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Nestasia Tech Stack
Handmade home décor from Southeast Asian artisans, sold direct-to-consumer and wholesale
Nestasia sources and sells handcrafted home goods (bamboo, wood, clay, seagrass) made by regional artisans across Southeast Asia. The tech stack is lean — mostly Google Ads, Facebook Ads, and design tools (Adobe, CAD) — reflecting a product-led, visually driven business. Active hiring spans design, marketing, and finance, with a near-equal split between mid and senior roles, suggesting simultaneous execution of seasonal campaigns and organizational scaling.
Tech Stack 10 technologies
Core StackGoogle Ads Google Analytics Adobe Illustrator Adobe Photoshop Facebook Ads Manager Tally Excel Instagram Lightroom CAD
What Nestasia Is Building
◆Challenges
- Improving roi
- Reducing cac
- Optimizing campaign performance
- Strengthening distributor networks
- Improving market penetration
- Optimizing stock availability
- Consistent brand voice across touchpoints
- Unified visual storytelling language
- Reducing procurement costs
- Optimizing sourcing procedures
▲Active Projects
- Seasonal collection planning
- Visual merchandising inputs
- End-to-end engagement activities
- Internal sub-communities
- Rewards & recognition programs
- Distributor network expansion in east
- Sku penetration improvement
- Product launch execution in gt channel
- Seasonal buying strategy development
- New collection launch coordination
Hiring Activity
10 roles · 7 in 30d
Department
Seniority
Notable leadership hires: Business Head, Creative Director
Company intelligence
