Nidecker Group operates nine independent board sports brands (snowboards, skateboards, apparel, footwear) across North America and Europe from a 136-year-old family-owned Swiss base. The tech stack is ERP-centric—NetSuite plus Shopify, Avalara, and PayPal integrations—with active work on finance consolidation and back-office unification across subsidiaries, suggesting post-acquisition or multi-entity operational complexity. Pain points cluster around ERP alignment, inventory visibility, and seasonal workload spikes, typical of distributed manufacturing with complex subsidiary management.
Nidecker Group is a privately held manufacturer and distributor of board sports equipment and lifestyle apparel. The company operates nine brands—Bataleon, Emerica, éS, Etnies, Jones, Nidecker, Rome, Thirtytwo, and #YES—serving snowboarders, skateboarders, and action-sports athletes worldwide. Founded in 1887 in the Swiss Alps, the group has evolved from wooden wheel and ski manufacturing to modern snowboard and apparel production. Current operations span multiple subsidiaries across North America and Europe, with particular scale during northern-hemisphere winter months. The organization is managed through NetSuite as the central ERP, with e-commerce fulfillment via Shopify and tax/payment integration through Avalara and PayPal.
NetSuite (ERP), Shopify, PayPal, Avalara (tax), Mixpanel, Notion, Google Sheets, and Adobe Creative Suite (Photoshop, InDesign, Illustrator, Premiere Pro). Design tools include Figma, CATIA, SolidWorks, and Pro/ENGINEER for product development.
Rolle, Switzerland. The company was founded in 1887 in the Swiss Alps and remains 100% family owned.
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