Naturecan Tech Stack

Direct-to-consumer CBD products across 40 countries via Shopify

Retail Global 51–200 employees Founded 2019 Privately Held

Naturecan operates a global e-commerce business selling CBD and wellness products through Shopify storefronts to 40 countries. The hiring mix—predominantly healthcare roles (10) at senior level, alongside finance and a single engineering hire—signals a shift toward internal operational control: they're transitioning accounting in-house, rolling out Odoo as a replacement, and scaling clinical governance structures. Conversion optimization and site performance remain active friction points.

Tech Stack 12 technologies

Core StackShopify JavaScript Meta Ads Google Ads Liquid HTML CSS Google Analytics 4 Meta Ads Manager Looker Studio TikTok

AdoptingOdoo

What Naturecan Is Building

◆Challenges

Transition from external to internal accounting
Unmet clinical needs
Improving patient pathways
Digitizing pharmacy processes
Monitoring drug dispensing
Optimizing finance processes
Implementing new accounting platform
Improving conversion rates
Ensuring platform robustness
Optimizing site performance

▲Active Projects

Process improvement for patient pathways
Implementing odoo platform
Transitioning to internal accounting
Implementation of odoo accounting platform
Shopify builds
Cro initiatives
Shopify integrations
Clinical governance development
Sop development

Hiring Activity

Decelerating15 roles · 2 in 30d

Department

Healthcare

Finance

Engineering

Marketing

Seniority

Senior

Mid

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About Naturecan

Naturecan is a direct-to-consumer CBD and wellness brand founded in 2019, operating e-commerce sites across 40 countries. The product line centers on hemp-derived CBD oils and edibles marketed as alternatives to pain and wellness management. Operations span multiple European markets (UK, Poland, Sweden, Germany, Italy, Greece, Croatia, Czechia), with a flat 51–200-person organization. Revenue generation flows through Shopify, while backend stack centers on Liquid, HTML, CSS, JavaScript, and basic analytics (Google Analytics 4, Looker Studio). The organization is actively consolidating operations—moving accounting functions in-house via Odoo implementation and tightening clinical governance and pharmacy process workflows.

HeadquartersGlobal

Company Size51–200 employees

Founded2019

Hiring MarketsCzechia, Greece, Germany, Croatia, Italy, Poland, Sweden, United Kingdom

Frequently Asked Questions

What tech stack does Naturecan use for e-commerce?

Shopify as the primary platform, with Liquid templating, HTML/CSS/JavaScript for frontend, Meta Ads and Google Ads for paid media, Google Analytics 4 and Looker Studio for analytics, and TikTok for social.

What countries does Naturecan hire in?

Eight markets: Czechia, Greece, Germany, Croatia, Italy, Poland, Sweden, and the United Kingdom, reflecting their geographic footprint.