Natulim Tech Stack

Eco-friendly laundry strips sold through direct-to-consumer e-commerce

Retail Barcelona, Barcelona 11–50 employees Privately Held

Natulim manufactures and sells biodegradable laundry detergent strips—a plastic-free alternative to liquid detergent. The company is heavily marketing-driven (17 of 20 active hires), with an aggressive content production roadmap spanning video, email, and paid social across multiple platforms (TikTok, YouTube, Instagram, Meta, LinkedIn). Stack focus on e-commerce tools (Helium 10, Amazon Seller Central) and creator-grade video software (Premiere Pro, Final Cut Pro, DaVinci Resolve) reflects a D2C brand building process; current pain points around scaling content production and paid media ROI suggest they're in high-growth mode with operational friction.

Tech Stack 22 technologies

Core StackAdobe Premiere Pro After Effects Klaviyo Figma Meta Ads Google Ads LinkedIn Ads Google Analytics Helium 10 Amazon Seller Central TikTok YouTube Final Cut Pro DaVinci Resolve Instagram Meta Excel TikTok Ads YouTube Ads Data Studio Meta Business Manager TikTok Ads Manager

What Natulim Is Building

◆Challenges

Strengthening content and performance efforts
High volume production deadlines
Optimizing advertising campaigns
Expanding to japan market
Increasing content performance
Identifying content outliers
Scaling content production
Scaling email campaigns
Improving roas and cpa
Optimizing paid media performance

▲Active Projects

Brand aspirational video production
Advertising strategy development
International listings migration
Social media video content production
Email campaign setup
Campaign duplication by language
Audience and bidding strategy
Creative angle testing
Product launch campaigns
Content calendar management

Hiring Activity

Accelerating20 roles · 10 in 30d

Department

Marketing

Sales

Manufacturing

Seniority

Mid

Intern

Junior

Senior

Lead

Manager

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About Natulim

Natulim is a Barcelona-based consumer brand manufacturing ultra-concentrated, biodegradable laundry detergent in strip format, sold entirely through direct-to-consumer channels via their website. The product targets eco-conscious households seeking plastic-free alternatives. The company employs 11–50 people and operates a sales and fulfillment setup. Hiring is accelerating across marketing and international expansion roles, with active recruitment in Spain, Portugal, Poland, Argentina, and Japan—signaling geographic expansion beyond Europe.

HeadquartersBarcelona, Barcelona

Company Size11–50 employees

Hiring MarketsJapan, Spain, Argentina, Poland, Portugal

Frequently Asked Questions

What is Natulim's product?

Natulim manufactures biodegradable laundry detergent strips—concentrated, plastic-free alternatives to liquid detergent. Each strip dissolves in water and works in cold or hot water in any washing machine.

What countries is Natulim expanding to?

Natulim is actively recruiting in Japan, Spain, Argentina, Poland, and Portugal—indicating expansion beyond its Barcelona headquarters into Asia and Latin America.