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NATIONAL Public Relations Tech Stack

Canadian PR firm with 300+ professionals across 9 offices

Public Relations and Communications Services Montreal, QC 201–500 employees Founded 1976 Privately Held

NATIONAL is a 49-year-old, Montreal-headquartered public relations firm operating across Canada with regional offices spanning Vancouver to St. John's. The tech stack is weighted heavily toward analytics and CRM (Google Analytics, Looker Studio, Power BI, HubSpot, Salesforce) relative to creative production tools, suggesting an organization pushing measurement discipline and business development process—confirmed by active projects around CRM strategy, audience segmentation, and campaign measurement optimization.

Tech Stack 15 technologies

Core StackPower BI HubSpot Salesforce Mailchimp Microsoft 365 Word Excel PowerPoint Google Analytics 4 Google Search Console Bing Webmaster Tools Looker Studio SEMrush Ahrefs Screaming Frog

What NATIONAL Public Relations Is Building

◆Challenges

Efficacité organisationnelle
Développement d’affaires
Innovation et intelligence artificielle
Improving campaign measurement
Optimizing landing page performance
Enhancing digital marketing workflows
Transformation inter-bureaux

▲Active Projects

Projets inter-bureaux et d’initiatives de transformation
Appels d’offres (rfp)
Logistique de réunions et événements internes
Pilot new digital marketing tools
Develop crm strategy and audience segmentation
Enhance digital marketing workflows
Appui aux appels d’offres

Hiring Activity

Accelerating5 roles · 3 in 30d

Department

Executive

2

Marketing

1

Ops

1

Support

1

Seniority

Mid

5

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About NATIONAL Public Relations

NATIONAL provides communications strategy, crisis management, healthcare PR, corporate affairs, and digital communications to organizations across Canada. The firm operates 9 regional offices and is part of AVENIR GLOBAL, a Canadian-owned international communications company with presence in 22 locations across North America, Europe, and the Middle East. Core service lines include corporate communications, public affairs, labour relations, investor relations, and media strategy (through subsidiary Time & Space). The organization is actively scaling digital marketing capabilities and centralizing measurement infrastructure.

HeadquartersMontreal, QC

Company Size201–500 employees

Founded1976

Hiring MarketsCanada

Frequently Asked Questions

What tech stack does NATIONAL Public Relations use?

Microsoft 365, Google Analytics 4, HubSpot, Salesforce, Power BI, Looker Studio, SEMrush, Ahrefs, and Screaming Frog for analytics, CRM, and marketing automation.

How many employees does NATIONAL Public Relations have?

Approximately 300 professionals across 9 Canadian offices (Montreal, Toronto, Vancouver, Calgary, Ottawa, Quebec City, Halifax, Saint John, St. John's).