Australia's largest member-owned motoring, travel, and roadside assistance organization
The NRMA operates a diversified membership ecosystem spanning roadside assistance, accommodation, car rental, ferries, and travel experiences across Australia with over 3.2 million members. The tech stack reveals a traditional enterprise setup (SAP, Dayforce, Opera) paired with modern analytics (BigQuery, Tableau, Looker, Power BI), now adopting Power Automate—suggesting a shift toward workflow automation to address internal payroll and contact-center friction. Hiring is operations-heavy and decelerating, with active projects clustered around EV infrastructure, driver training, and process automation rather than product innovation.
The NRMA is Australia's largest member-owned organisation, built on over 100 years of roadside assistance operations and expanded into tourism, leisure, and travel. The member base of 3.2 million anchors a diversified portfolio including accommodation, car hire, ferries, and travel experiences. The organisation operates across motoring advocacy, driver education, and customer service at scale, with a workforce of 1,001–5,000 based in Sydney. Current initiatives centre on EV infrastructure rollout, corporate driver training programmes, process automation (particularly payroll and contact-centre workflows), and B2B roadside assistance expansion.
Core systems include SAP (ERP), Dayforce (payroll), and Opera (hospitality). Analytics stack: BigQuery, Tableau, Looker, Power BI. Recently adopting Power Automate for workflow automation. Also uses GCP, Microsoft 365, Teams, SharePoint.
Sydney Olympic Park, New South Wales, Australia. The organisation was founded in 1920 and operates across Australia as a public company with 1,001–5,000 employees.
Active projects include EV infrastructure (fast charger project, EV drive days), corporate driver training, NSW safer drivers course, Dayforce payroll integration, process automation, and B2B roadside assistance propositions targeting metro, regional, and outback segments.
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