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mymuesli Tech Stack

Direct-to-consumer organic muesli platform with mass-customization model

Retail Groceries Düsseldorf, North Rhine-Westphalia 201–500 employees Founded 2007 Public Company
mymuesli.com LinkedIn

mymuesli operates a build-your-own muesli e-commerce business founded in 2007, now scaling operational efficiency across marketing automation, conversion optimization, and inventory forecasting. The hiring mix—skewed toward marketing (4 roles) with finance and ops support—reflects a growth phase focused on customer acquisition and fulfillment, while active projects in A/B testing, lifecycle email, and loyalty program development signal a shift from single-transaction acquisition toward repeat-purchase economics.

Tech Stack 13 technologies

Core StackShopify Adobe Creative Cloud Figma Adobe Illustrator After Effects Adobe Premiere Pro Klaviyo Photoshop InDesign Excel Google Sheets PowerPoint Google Slides

What mymuesli Is Building

◆Challenges

  • Checkout optimization
  • Conversion rate improvement
  • Shop performance
  • Optimizing marketing automation
  • Identifying overstock risks
  • Forecast accuracy
  • Optimizing reporting processes
  • Automating reporting processes

▲Active Projects

  • A/b testing
  • Cross-selling campaigns
  • Product placement optimization
  • Ki-gestützte content-erstellung
  • Wireframe development for new webshop content
  • Creative design for online marketing channels
  • Mymuesli club development
  • Customer lifecycle email campaigns
  • Crm & loyalty strategy implementation
  • Customer lifetime value optimization

Hiring Activity

Steady7 roles · 3 in 30d

Department

Marketing
4
Finance
2
Ops
1

Seniority

Mid
3
Junior
2
Manager
1
Senior
1
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About mymuesli

mymuesli is a direct-to-consumer organic food brand selling customizable muesli, porridge, snacks, and tea through its Shopify-powered e-commerce platform. Founded in 2007 in Düsseldorf, the company operates in the 201–500-employee range as a public company. The business model centers on individual product customization—customers assemble their own mixes online—paired with multi-channel distribution. Core operational focus spans checkout flow optimization, marketing automation, inventory risk management, and customer lifetime value improvement, with recent efforts in loyalty program development and AI-assisted content creation.

HeadquartersDüsseldorf, North Rhine-Westphalia
Company Size201–500 employees
Founded2007
Hiring MarketsGermany

Frequently Asked Questions

What tech stack does mymuesli use?

Shopify for e-commerce, Klaviyo for email marketing, Adobe Creative Cloud (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro) for design and video, and Google/Microsoft productivity tools (Sheets, Slides, Excel, PowerPoint) for operations and reporting.

What is mymuesli working on?

Active projects include A/B testing and conversion optimization, loyalty program development, customer lifecycle email campaigns, CRM strategy, and inventory/forecast accuracy improvement. Recent efforts also cover AI-assisted content creation and webshop redesign.