Global chain of interactive illusion museums with 40 locations across 25 countries
Museum of Illusions operates 40 physical locations across 25 countries, positioning itself as the largest private museum chain in the world. The hiring velocity is accelerating with 11 roles posted in the last 30 days—heavily weighted toward operations (10 roles) rather than engineering or design—revealing a company in expansion-execution mode. Pain points centered on construction budgets, supplier quality, and cost control suggest scaling new locations is the primary operational bottleneck.
Museum of Illusions is a global edutainment attraction founded in Zagreb, Croatia in 2015. Each location features interactive optical illusion exhibits, holograms, and immersive experiences designed for all age groups while explaining the science behind visual perception. The company operates 40 museums across 25 countries on 4 continents, with plans for continued international expansion. The business model combines ticket revenue from visitors with ancillary income from private events, influencer visits, and retail. Tech stack leans heavily on Microsoft Office, NetSuite for backend operations, and Autodesk suite tools (Inventor, AutoCAD, SolidWorks, CATIA) for exhibit prototyping and design—typical for a physical-product business managing construction and manufacturing workflows.
40 locations spread across 25 countries and 4 continents, with new construction projects actively underway.
Zagreb, Croatia. Founded in 2015, the company is privately held with 51–200 employees.
Microsoft Office, Excel, NetSuite for operations, and Autodesk tools (Inventor, AutoCAD, SolidWorks, CATIA) for exhibit design and prototyping.
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