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MSL Motor Group operates a multi-dealership network across Ireland spanning premium and EV brands—Mercedes-Benz, BYD, XPENG, Mazda, Skoda, and smart. The company is mid-stage in a consolidation play: active projects center on dealership launches, unifying fragmented sales and service operations, and digital tooling adoption, while pain points cluster around inventory management, delivery logistics, and profitability during expansion. Hiring velocity is accelerating with 8 roles posted in the last 30 days, weighted toward operations and marketing—typical of a retailer scaling new locations and integrating brands.
Tech Stack 14 technologies
Core StackAdobe Creative Cloud Adobe Premiere Pro Adobe Illustrator Google Analytics Adobe Photoshop Adobe InDesign Photoshop Instagram Meta LinkedIn TikTok InDesign Excel Microsoft Office
What MSL Motor Group Is Building
◆Challenges
- Launching new dealership
- Maintaining stock accuracy
- Ensuring delivery timelines
- Unifying service locations
- Merging separate sales and service operations
- Scaling up operations
- Ensuring profitability
- Improving roi and lead conversion
- Optimizing website performance
- Efficient vehicle delivery process
▲Active Projects
- Mercedes-benz north dublin launch
- Launching new dealership
- Online vehicle marketing
- Vehicle handover preparation
- Digital tools adoption
- Service marketing initiatives
- Unifying sales and service operations
- Implementing mar20x corporate identity
- High-profile campaigns and events
- Multi-brand campaigns
Hiring Activity
20 roles · 8 in 30d
Department
Seniority
Notable leadership hires: Creative Lead
Company intelligence
