Official Ford, Fiat, Peugeot, Jeep, and Hyundai dealer in Córdoba, Argentina
Montironi is a multi-brand automotive dealership in Córdoba, Argentina, operating as the official concessionaire for five major manufacturers. The tech stack is sales-and-reporting-focused—Salesforce, Power BI, Tableau, Looker Studio—reflecting a dealership moving beyond showroom operations into data-driven sales management. Active projects center on CRM deployment and lead generation, while pain points cluster around data consolidation and real-time visibility, suggesting the organization is mid-transformation from manual processes to connected sales workflows.
Montironi is an automotive dealership group in Córdoba, Argentina, holding official concession agreements with Ford, Fiat, Peugeot, Jeep, and Hyundai. Founded in 1966, the company serves as a regional market leader in vehicle sales and after-sales service, with 201–500 employees across sales, operations, marketing, finance, and support. The organization is ISO 9001 certified. Current operational priorities include CRM system implementation, lead management optimization, and brand communication strategy.
Montironi's primary tools are Salesforce for CRM, Power BI and Tableau for analytics, Google Tag Manager for digital tracking, Microsoft Office and Adobe Creative Cloud for operations and marketing, and Looker Studio for dashboards.
Three key initiatives: CRM implementation across sales areas, lead generation campaign execution, and strategic audiovisual brand communication solutions. These projects directly address stated pain points around lead management and CRM deployment.
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