Museum and education nonprofit operating a UNESCO World Heritage site
Thomas Jefferson Foundation operates Monticello as a museum, educational institution, and research center across nearly 2,000 acres in Virginia. The tech stack is heavily weighted toward content management (Drupal, WordPress, Craft CMS) and visitor-facing tools (Shopify POS, Google Analytics), with hiring concentrated in operations, marketing, and events—reflecting a nonprofit focused on maximizing visitation, donor engagement, and earned revenue through ticketing and private events rather than pure preservation.
Founded in 1923, the Thomas Jefferson Foundation is a private nonprofit that owns and operates Monticello, the only home in America on the United Nations World Heritage List. The organization receives no regular federal or state funding and relies on admission revenue, donations, and facility rentals to support its dual mission of preservation and education. In addition to the historic house and gardens, the Foundation operates the Robert H. Smith International Center for Jefferson Studies (a research and teaching hub with its own library), the Thomas Jefferson Center for Historic Plants (which propagates and distributes heirloom seeds), and the David M. Rubenstein Visitor Center. The Foundation serves visitors of all ages and supports Jeffersonian scholarship through its research collections and educational programming.
Primary tools include Drupal, WordPress, and Craft CMS for content management; Shopify POS for ticketing; Google Analytics for site performance; and Raiser's Edge for donor management. Design work uses Photoshop and Canva.
Charlottesville, Virginia. The organization operates Monticello and adjacent facilities including the Robert H. Smith International Center for Jefferson Studies and the David M. Rubenstein Visitor Center.
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