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Mister Spex Tech Stack

Omnichannel eyewear retailer scaling stores and commerce infrastructure across Europe

Optometrists Berlin 1,001–5,000 employees Founded 2007 Privately Held
misterspex.com LinkedIn

Mister Spex operates a European omnichannel optician business—6.6M customers, 10 online shops, multiple physical stores—with a tech stack anchored in Microsoft (Azure, Dynamics 365, Business Central) and modern web (React, Next.js, TypeScript). Active hiring leans sales-heavy (5 open roles) with finance and engineering roles in queue, while projects cluster around pricing optimization, payment integration, and store expansion—a shift from pure-play e-commerce toward retail operations and margin discipline.

Tech Stack 32 technologies

Core StackPower BI TypeScript React Next.js Jira Airtable Dynamics 365 Optimizely Looker Azure DevOps .NET JavaScript Python SQL Microsoft Office Excel PowerPoint PlantUML Dynamics NAV Business Central Kameleoon VWO Google Analytics 4 Hotjar Dynamic Yield REST SOAP Git PowerShell Azure+2 more

What Mister Spex Is Building

◆Challenges

  • Optimizing pricing processes
  • Improving margin performance
  • Increase store sales
  • Lean workshop facilitation
  • Budget forecast process management
  • Profitable growth
  • Expanding new business fields
  • Transformation of business model
  • Scalable architecture
  • Delivery velocity

▲Active Projects

  • Pricing strategy development across categories
  • Payment provider integration
  • Budget and forecast process optimization
  • New strategy implementation
  • Business model transformation
  • Identifying new business fields
  • Local campaigns
  • Competitive price monitoring and reporting
  • Flagship store tests
  • Returns processing optimization

Hiring Activity

Accelerating20 roles · 9 in 30d

Department

Sales
5
Finance
3
Engineering
2
HR
2
Marketing
2
Executive
1
Ops
1
Product
1

Seniority

Senior
10
Lead
2
Mid
2
Intern
1
Junior
1
Manager
1
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About Mister Spex

Mister Spex is a Berlin-based omnichannel optician founded in 2007, now operating across Europe with 6.6 million customers. The company blends digital-native capabilities—3D frame fitting, intelligent browse tools, Google Analytics and conversion optimization platforms (Kameleoon, Optimizely, VWO)—with physical retail footprint and flagship store pilots. Business systems run on Microsoft stack (Dynamics 365, Business Central, Azure), supplemented by BI (Power BI, Looker) and experimentation tooling. The organization spans sales, finance, engineering, product, and operations, with active hiring concentrated in Germany and Peru.

HeadquartersBerlin
Company Size1,001–5,000 employees
Founded2007
Hiring MarketsGermany, Peru

Frequently Asked Questions

What tech stack does Mister Spex use?

Microsoft Azure, Dynamics 365, Business Central; React, Next.js, TypeScript for frontend; Power BI and Looker for analytics; Kameleoon, Optimizely, VWO for experimentation; Git, Jira, Azure DevOps for development.

What is Mister Spex currently working on?

Pricing strategy optimization, payment provider integration, budget and forecast process automation, business model transformation, flagship store expansion tests, and returns processing improvements.