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Misli Tech Stack

Sports betting and virtual games platform operating in Turkey

Entertainment Providers İstanbul, Şişli 51–200 employees Privately Held

Misli operates a sports betting and virtual gaming platform with a marketing-heavy hiring profile—three open roles in that function—while simultaneously building out product and financial operations. The stack is heavily weighted toward advertising (Google, Meta, Apple Search, TikTok) and analytics (GA4, Tableau), paired with active work on CRM growth and A/B testing, suggesting a user-acquisition and retention focus. Pain points cluster around acquisition cost efficiency and ROI optimization, consistent with a competitive gaming market.

Tech Stack 14 technologies

Core StackGoogle Ads Meta Ads Jira Confluence Trello Asana Google Analytics Tableau SQL Apple Search Ads TikTok Ads Google Analytics 4 Microsoft Office Excel

What Misli Is Building

Challenges

  • Reducing acquisition costs
  • Improving conversion rates
  • Optimizing roi
  • Budget allocation and cost control
  • Variance analysis
  • Financial performance monitoring

Active Projects

  • Website and mobile applications management
  • Digital product strategy and roadmap
  • Crm growth initiatives across key product verticals
  • Customer lifecycle journey optimization
  • A/b testing experimentation program

Hiring Activity

Accelerating8 roles · 4 in 30d

Department

Marketing
3
Product
2
Finance
1
Ops
1
Other
1

Seniority

Senior
5
Junior
1
Manager
1
Mid
1
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About Misli

Misli is a sports betting and virtual games operator based in İstanbul, Turkey. The platform offers sports betting (İddaa), state lottery integration (Spor Toto), general wagering (Bahis), and virtual games. The company operates across both web and mobile channels with active product roadmap and digital strategy work. At 51–200 employees, Misli is scaling marketing and product teams to drive customer lifecycle optimization and CRM growth initiatives, while maintaining financial oversight on cost control and performance monitoring.

Headquartersİstanbul, Şişli
Company Size51–200 employees
Hiring MarketsTurkey

Frequently Asked Questions

What marketing tools does Misli use?

Misli runs Google Ads, Meta Ads, Apple Search Ads, and TikTok Ads, with measurement via Google Analytics 4 and Tableau for reporting.

Where is Misli headquartered?

Misli is headquartered in İstanbul, Şişli, Turkey, and all current hiring is within Turkey.

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