Misli operates a sports betting and virtual gaming platform with a marketing-heavy hiring profile—three open roles in that function—while simultaneously building out product and financial operations. The stack is heavily weighted toward advertising (Google, Meta, Apple Search, TikTok) and analytics (GA4, Tableau), paired with active work on CRM growth and A/B testing, suggesting a user-acquisition and retention focus. Pain points cluster around acquisition cost efficiency and ROI optimization, consistent with a competitive gaming market.
Misli is a sports betting and virtual games operator based in İstanbul, Turkey. The platform offers sports betting (İddaa), state lottery integration (Spor Toto), general wagering (Bahis), and virtual games. The company operates across both web and mobile channels with active product roadmap and digital strategy work. At 51–200 employees, Misli is scaling marketing and product teams to drive customer lifecycle optimization and CRM growth initiatives, while maintaining financial oversight on cost control and performance monitoring.
Misli runs Google Ads, Meta Ads, Apple Search Ads, and TikTok Ads, with measurement via Google Analytics 4 and Tableau for reporting.
Misli is headquartered in İstanbul, Şişli, Turkey, and all current hiring is within Turkey.
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