Minisolife Global Tech Stack

Global lifestyle retailer scaling 8,000+ stores across 112 markets with licensed and proprietary IP

Retail Guangzhou, Guangdong Province 10,001+ employees Public Company

MINISO operates a dual-IP retail model — partnering with 150+ global franchises (Disney, YOYO, Kumaru) while incubating proprietary brands (Gift Bear and Friends, DunDun) — across 8,000+ stores in 112 countries. The hiring and project mix reveals a company in mid-expansion: sales and HR dominate open roles, projects center on store expansion and localized product strategy, and pain points cluster around inventory, compliance, and digital enablement. The tech stack is design-heavy (Adobe suite, 3ds Max, SketchUp, V-Ray), pointing to a business where product visual iteration and merchandising drive competitive edge.

Tech Stack 12 technologies

Core StackAdobe Creative Cloud Adobe Photoshop Adobe Illustrator SketchUp Photoshop Microsoft Office Word Excel PowerPoint 3ds Max V-Ray Enscape

What Minisolife Global Is Building

◆Challenges

Improving inventory turnover
Improving organizational performance
Lease negotiation
Ensuring overseas compensation compliance
Implementing company-wide hr programs overseas
Corporate-level transformation initiatives
Digital enablement roadmap
Business insight engine
Monitoring sales target achievement
Acquiring property resources

▲Active Projects

Store expansion plan
Localized product strategy development
Online product ordering meetings
Employer brand content creation
Annual overseas product planning
Regional commercial district database
Bring 100 original ips to life
Building a business insight engine
Designing a new organizational capability
Planning a digital enablement roadmap

Hiring Activity

Steady30 roles · 10 in 30d

Department

Sales

Design

Ops

Product

Executive

Marketing

Education

Seniority

Junior

Intern

Senior

Mid

Director

Manager

Lead

Notable leadership hires: Franchise Development Director

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About Minisolife Global

MINISO is a publicly traded retail company (NYSE, HKEX) headquartered in Guangzhou, China, with over 10,000 employees. Founded in 2013, the company operates a global store network spanning 112 markets, selling lifestyle and novelty goods under a hybrid IP strategy: exclusive partnerships with established brands (Disney and others) and self-created intellectual properties targeting diverse age groups. The company is actively scaling operations internationally, with active hiring in China, Malaysia, South Korea, and France. Core operational challenges include inventory optimization, international compliance and HR standardization, and digital infrastructure to support global sales monitoring and business insights.

HeadquartersGuangzhou, Guangdong Province

Company Size10,001+ employees

Hiring MarketsChina, Malaysia, South Korea, France

Frequently Asked Questions

How many MINISO stores are there globally?

As of September 2025, MINISO operates over 8,000 stores across 112 markets worldwide.

What IP partnerships does MINISO have?

MINISO partners with 150+ global intellectual properties including Disney, and operates exclusive agreements with artist IPs like YOYO, Kumaru, and Carrot Street. The company also incubates proprietary IPs such as Gift Bear and Friends and DunDun.