Multi-store specialty retailer for board games, puzzles, and collectibles across North America
Mind Games operates a 33-store physical and e-commerce chain selling board games, puzzles, action figures, and trading cards across Canada and the US. The tech stack is retail-standard (NetSuite, WooCommerce, POS) with heavy reliance on manual spreadsheet work and paid social media—a typical profile for a mid-sized specialty retailer. Active hiring is sales-led (22 open roles) with junior-to-manager distribution, paired with high-velocity project focus on loss prevention, in-store events, and digital marketing, suggesting operational scaling pressure around inventory control and foot traffic.
Mind Games is a privately held specialty toy and game retailer founded in 1993, headquartered in Markham, Ontario. The company operates over 33 physical locations across Canada and the US alongside an e-commerce presence, stocking board games, puzzles, collectibles (Funko, action figures, trading cards), and family-oriented games. Revenue flows from omnichannel retail: in-store sales, online orders via WooCommerce, and seasonal promotions. The workforce spans 51–200 employees across sales, operations, and marketing functions, with active recruitment in both Canada and the United States.
NetSuite for backend, POS for in-store transactions, WooCommerce for e-commerce, Google Analytics for traffic, and Meta Ads for paid social. Excel and Google Sheets are heavily used for manual workflows.
Over 33 locations across Canada and the United States, with headquarters in Markham, Ontario.
Other companies in the same industry, closest in size