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Mind Games US Tech Stack

Multi-store specialty retailer for board games, puzzles, and collectibles across North America

Retail Markham, Ontario 51–200 employees Founded 1993 Privately Held

Mind Games operates a 33-store physical and e-commerce chain selling board games, puzzles, action figures, and trading cards across Canada and the US. The tech stack is retail-standard (NetSuite, WooCommerce, POS) with heavy reliance on manual spreadsheet work and paid social media—a typical profile for a mid-sized specialty retailer. Active hiring is sales-led (22 open roles) with junior-to-manager distribution, paired with high-velocity project focus on loss prevention, in-store events, and digital marketing, suggesting operational scaling pressure around inventory control and foot traffic.

Tech Stack 10 technologies

Core StackNetSuite WordPress Google Analytics Meta Ads POS Excel Microsoft Office WooCommerce Google Sheets Meta Ads Manager

What Mind Games US Is Building

Challenges

  • Shrink reduction
  • Expense control
  • Loss prevention
  • Meeting sales goals
  • People development
  • Maintaining inventory levels
  • Seamless order processing
  • Inventory sync
  • Site performance
  • Increasing organic traffic

Active Projects

  • Loss prevention and shrink programs
  • In-store events
  • Marketing activations
  • Digital campaigns across paid social, search, email, display
  • In-store promotions and seasonal campaigns
  • Product launches

Hiring Activity

Accelerating30 roles · 15 in 30d

Department

Sales
22
Ops
6
Marketing
1

Seniority

Junior
10
Manager
10
Mid
7
Senior
2
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About Mind Games US

Mind Games is a privately held specialty toy and game retailer founded in 1993, headquartered in Markham, Ontario. The company operates over 33 physical locations across Canada and the US alongside an e-commerce presence, stocking board games, puzzles, collectibles (Funko, action figures, trading cards), and family-oriented games. Revenue flows from omnichannel retail: in-store sales, online orders via WooCommerce, and seasonal promotions. The workforce spans 51–200 employees across sales, operations, and marketing functions, with active recruitment in both Canada and the United States.

HeadquartersMarkham, Ontario
Company Size51–200 employees
Founded1993
Hiring MarketsCanada, United States

Frequently Asked Questions

What technology does Mind Games use for retail operations?

NetSuite for backend, POS for in-store transactions, WooCommerce for e-commerce, Google Analytics for traffic, and Meta Ads for paid social. Excel and Google Sheets are heavily used for manual workflows.

Where does Mind Games have stores?

Over 33 locations across Canada and the United States, with headquarters in Markham, Ontario.

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