Micheldever Tyre Services Tech Stack

UK's largest independent tyre wholesaler and retailer network

Automotive WINCHESTER, Hampshire 1,001–5,000 employees Founded 1972 Public Company

Micheldever operates a dual-channel tyre business (wholesale distribution + 60+ Protyre retail centres) commanding 20% UK market share. The hiring mix is unusually marketing-heavy (28 of 39 open roles) with senior-level emphasis, paired with projects around digital campaigns, search strategy, and omnichannel conversion — indicating a retailer shifting from pure supply dominance toward direct-to-consumer and digital traffic acquisition. Data integration and pricing optimization appear structurally difficult across their fragmented channel footprint.

Tech Stack 17 technologies

Core StackGoogle Analytics Zendesk Power BI Power Query Mailchimp Dynamics 365 SAP Oracle LinkedIn Instagram Meta X TikTok YouTube Microsoft Office Excel VBA

What Micheldever Tyre Services Is Building

◆Challenges

Optimizing pricing and promotions across channels
Data integration challenges
Complex disconnected data
Operational cost efficiency
Increasing digital-to-store conversion
Reducing stock discrepancies
Supplier performance
Optimizing conversion funnels
On-time campaign delivery
Improving omnichannel revenue

▲Active Projects

Multi-year digital roadmap
Digital campaigns to increase traffic
Acquisition process support
Continuous innovation in ux/ui and checkout flow
Dunlop uk relaunch
End-to-end search strategy ownership
Sustainable promotions
People plan
End-to-end campaign delivery across multiple channels
Customer segmentation and predictive analysis

Hiring Activity

Accelerating40 roles · 20 in 30d

Department

Marketing

Logistics

Data

Ops

Support

Seniority

Senior

Mid

Manager

Junior

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About Micheldever Tyre Services

Micheldever Group is the UK's largest independent tyre wholesaler and retailer, founded in 1972 and now operating at 1,001–5,000 employees. The business operates two main units: Micheldever Tyre Services (MTS), a wholesale and distribution network with 15 sites supplying over 4,500 retailers nationwide; and Protyre, a retail chain of 60+ centres across the UK. The company distributes approximately six million tyres annually. Headquarters are in Winchester, Hampshire; the company is publicly listed.

HeadquartersWINCHESTER, Hampshire

Company Size1,001–5,000 employees

Founded1972

Hiring MarketsUnited Kingdom

Frequently Asked Questions

What is Micheldever's market position in the UK tyre industry?

Micheldever Group holds approximately 20% of the UK tyre market and is the largest independent wholesaler, distributor, and retailer of tyres in the country, distributing six million tyres nationwide.

How many locations does Micheldever operate?

Micheldever operates the Protyre retail chain with over 60 centres across the UK, plus a wholesale and distribution network of 15 sites supplying retailers nationwide.

What technology does Micheldever use?

Micheldever's stack includes SAP and Oracle for core operations, Dynamics 365 for CRM, Power BI and Power Query for analytics, Google Analytics for digital tracking, Zendesk for support, and social platforms (LinkedIn, Instagram, Meta, X, TikTok, YouTube) for marketing.