Merlin Entertainments Tech Stack
Global operator of 140+ branded entertainment attractions and theme parks
Merlin Entertainments operates one of the world's largest networks of location-based entertainment venues, serving over 60 million guests annually across theme parks, aquariums, wax museums, and holiday resorts. The tech stack reflects a hybrid operational and analytics footprint: CMMS and ServiceNow for maintenance and asset management, Infor and NetSuite for enterprise resource planning, and a modern data layer (Snowflake, Databricks, Azure Synapse, TensorFlow) supporting analytics and emerging ML work. Hiring is heavily skewed toward operations roles, with concurrent investment in SD-WAN and SDN adoption—signaling network infrastructure consolidation across a geographically dispersed estate of 140+ physical locations.
Tech Stack 90 technologies
What Merlin Entertainments Is Building
◆Challenges
- Reducing downtime
- Meeting kpi targets
- Ensuring safety compliance
- Inventory control
- Minimizing downtime
- Maintaining safety compliance
- Optimizing social performance
- Enhancing guest satisfaction
- Maximizing profitability
- Maximizing marketing roi
▲Active Projects
- Seasonal campaigns
- Merchandising and inventory control programs
- Integrated marketing plan
- Problem and defect management tool implementation
- Process improvement automation initiatives
- Global consumer pr strategy
- Innovation and optimization initiatives
- Labor budget optimization
- Seasonal merchandising plan
- Planned preventative maintenance routines
Hiring Activity
Department
Seniority
Notable leadership hires: Lead Technician, Strategy Director, Warehouse Team Lead, PR Director, Retail Lead
