Licensed sports memorabilia marketplace and manufacturing partner
Memento Exclusives manufactures and sells licensed sports memorabilia across F1, UFC, MotoGP, and UEFA properties. The tech stack is pure ecommerce—Shopify, Klaviyo, Meta, TikTok, and Google Ads—with a recent project push into AI-driven optimisation and product feed management, but the majority of pain points cluster around manufacturing (capacity, material costs, component inefficiency), not software. A 51–200-person operation with 3 manufacturing hires against 2 marketing and 1 engineer signals a business still constrained by physical production rather than digital scaling.
Notable leadership hires: Programme Lead
Memento Exclusives operates two revenue streams: a B2C licensed marketplace (including F1 Authentics, UFC Collectibles, MotoGP Authentics, and UEFA Club Competitions) and a B2B licensing model delivering royalties to teams and athletes. Based in Bugbrooke, England, and founded in 2010, the company originated in Formula 1 and has expanded into some of the world's largest sports properties. The business manufactures bespoke framing, perspex casing, and upcycled sports materials alongside ecommerce operations, with projects underway to launch a 2026 show car programme and scale into simulators and pit stop rigs.
Shopify for ecommerce, Klaviyo for email, Google Analytics and GTM for measurement, Meta and TikTok for paid social, and Channable for product feed management. No developer-heavy infrastructure; the stack is standard ecommerce + paid media.
A 2026 show car programme, scaling into simulators and pit stop rigs, paid media strategy optimization, AI-driven ecommerce features, and product feed management across licensed sport properties.
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