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MediaRadar, Inc. Tech Stack

Ad intelligence platform tracking creative and media strategies across millions of brands

Marketing Services New York, NY 501–1,000 employees Founded 2006 Privately Held

MediaRadar monitors advertising activity and competitive moves across 30+ media channels for marketing and sales teams. The tech stack—PostgreSQL, Databricks, Spark, Delta Lake, and Azure OpenAI—reflects a data-heavy org scaling real-time ingestion and AI-assisted analytics. Heavy hiring in data roles (9 open positions) combined with active projects around embeddings, LLM integration, and retrieval systems signals a shift toward AI-powered ad insights and competitive signal extraction.

Tech Stack 35 technologies

Core StackPostgreSQL Kubernetes C# SQL Server jQuery .NET Angular Databricks Salesforce Apache Spark Apache Airflow Delta Lake PySpark Python Unity Catalog Azure DevOps LangChain ASP.NET MVC .NET Framework Razor Xactly Azure Kubernetes Service Spark SQL Git Azure SQL pgvector Azure OpenAI SQLAlchemy Alembic+4 more

What MediaRadar, Inc. Is Building

Challenges

  • Automating complex data workflows
  • Workflow inefficiencies
  • Support process inefficiencies
  • Ensuring data integrity
  • Maintaining accurate sales territories
  • Ensuring timely commission payouts
  • Aligning territories with compensation
  • Scalable etl pipelines
  • Real-time data ingestion
  • Optimizing media spend

Active Projects

  • Real-time data ingestion and transformation processes
  • Cloud-native containerized applications
  • Retrieval & relevance
  • Data engineering & infrastructure
  • Model development & evaluation
  • Embedding governance into data pipelines
  • Scalable etl/elt pipelines
  • Ai tool integration
  • Contract lifecycle optimization
  • Privacy document drafting

Hiring Activity

Accelerating20 roles · 9 in 30d

Department

Data
9
Engineering
2
Legal
2
Sales
2
HR
1
Support
1

Seniority

Senior
11
Mid
4
Lead
2

Notable leadership hires: Data Governance Lead

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About MediaRadar, Inc.

MediaRadar provides ad sales intelligence and competitive marketing analytics covering five million brands. The platform aggregates advertising activity—creative assets, media placements, spend patterns, and strategy shifts—across 30+ channels to help clients spot trends and competitive threats in real time. The company operates at scale with 501–1,000 employees across the US, India, Pakistan, and Spain, serving mid-market and enterprise marketing and sales organizations. Recent integration of Vivvix data expanded its intelligence footprint and capabilities.

HeadquartersNew York, NY
Company Size501–1,000 employees
Founded2006
Hiring MarketsIndia, United States, Pakistan, Spain

Frequently Asked Questions

What tech stack does MediaRadar use?

PostgreSQL, Kubernetes, Databricks, Apache Spark, Delta Lake, Azure OpenAI, and Salesforce. They also run C#/.NET and Angular for application layers, and leverage Airflow and pgvector for data pipelines and vector search.

Where is MediaRadar headquartered?

New York, NY. The company was founded in 2006 and is privately held with 501–1,000 employees.

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