Beauty and skincare retailer scaling stores, supply chain, and ecommerce across ANZ
MECCA Brands operates a 100+ store beauty retail network across Australia and New Zealand, with over 5,000 employees spanning retail, supply chain, and support functions. The tech stack reveals a retail-operations focus: SAP S/4HANA and Blue Yonder for supply-chain visibility, Salesforce CRM and Marketing Cloud for customer engagement, and emerging internal-platform investment (Jira, Bitbucket, Azure Pipelines). Hiring is heavily sales-weighted (81 of 139 active roles), with acute pressure on stock availability and inventory management — suggesting operational friction as the chain scales new locations and accelerates online.
MECCA Brands is a privately held Australian beauty and skincare retailer founded in 1997, operating over 100 stores across Australia and New Zealand under four concepts: MECCA Cosmetica, MECCA Maxima, MECCA, and online (mecca.com.au and meccabeauty.co.nz). The company curates over 150 global beauty brands and produces proprietary products, distributing through two distribution centres and a support centre in Melbourne. Growth is driven by store expansion, ecommerce acceleration, and technology modernization—currently managing complex integrated environments across retail operations, supply chain, and customer-facing systems while navigating regulatory compliance across multiple markets.
SAP S/4HANA Cloud and SAP ECC for enterprise operations, Blue Yonder for supply chain, Salesforce (CRM and Marketing Cloud) for customer engagement, Amazon Connect for contact centre, plus Jira, Bitbucket, and Azure Pipelines for development.
Major initiatives include the M-Pact and M-Power programs, Sydney International Airport store launch, RPA implementation, internal developer platform setup, and digital engagement initiatives. Key operational focus: refining test strategy and addressing stock availability and inventory management challenges.
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