MB2 Dental Tech Stack

Dental services organization providing practice management and partnership support

Hospitals and Health Care Carrollton, Texas 5,001–10,000 employees Founded 2007 Privately Held

MB2 Dental operates as a partnership-backed dental services organization serving 5,000–10,000 employees across North America. The tech stack emphasizes practice management (Dentrix, Open Dental, CEREC) and marketing automation (HubSpot, Canva, paid search), with ServiceNow and Freshservice managing internal operations. Active hiring centers on healthcare roles and marketing, while projects focus on payer network expansion, campaign optimization, and lead-generation strategy—suggesting MB2 is scaling both clinical delivery and demand-generation capabilities for partner practices.

Tech Stack 26 technologies

Core StackCanva Google Ads Meta Ads HubSpot Zoom Google Analytics WordPress ServiceNow Azure AD iCIMS ON24 LinkedIn Google Search Console Ahrefs SEMrush EDI Microsoft Office Adobe CEREC Dentrix Windows Freshservice Jira Service Management Microsoft 365 Open Dental Excel

What MB2 Dental Is Building

◆Challenges

Growth for general dental practices
Complex searches
Budget tracking
Budget constraints
Lead quality maintenance
Cost-per-lead optimization
Process inefficiencies
Payment processing delays
Campaign performance optimization
Optimizing payer participation

▲Active Projects

Multi-channel marketing campaigns
Campaign dashboards and performance reports
Community outreach activities
Analyzing payer fee structures
Practice expansions and community outreach initiatives
Integrated marketing campaigns for carabelli club membership growth
Campaign strategy & execution
B2b digital demand generation strategy
Seo and paid media performance optimization
Prospecting new payer network offerings

Hiring Activity

Steady40 roles · 15 in 30d

Department

Healthcare

Marketing

Ops

Finance

Credentialing

Engineering

Seniority

Mid

Senior

Junior

Manager

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About MB2 Dental

MB2 Dental is a dental partnership organization (DSO) headquartered in Carrollton, Texas, founded in 2007. The company provides practice management, operations support, human resources, accounting, marketing, and IT infrastructure to partner dentists and practices across the United States and Canada. The service model emphasizes back-office consolidation—billing, credentialing, compliance, procurement, and training—while positioning partners to retain clinical and business autonomy. Active projects indicate a focus on payer relationship optimization, community reach, and digital demand generation to drive practice growth.

HeadquartersCarrollton, Texas

Company Size5,001–10,000 employees

Founded2007

Hiring MarketsCanada, United States

Frequently Asked Questions

What tech does MB2 Dental use for practice management?

Dentrix and Open Dental form the core practice management layer. CEREC powers in-office digital dentistry. Billing and credentialing operations run on ServiceNow and Freshservice, with HubSpot managing marketing and campaign workflows.

Where does MB2 Dental hire?

MB2 Dental has active hiring in the United States and Canada. The majority of open roles (24 of 41) are in healthcare, with additional positions in marketing, operations, and finance.