Leadership and peak-performance coaching for entrepreneurs and executives
Max Piccinini is a personal and professional development coaching firm founded in 2013, operating from Switzerland with a 11–50 person team. The tech stack reveals a service-delivery operation: WooCommerce for enrollment, Meta and YouTube Ads for customer acquisition funnel testing, ClickFunnels for conversion, and Hyros for attribution—typical of a high-ticket coaching business. Active hiring across finance, sales, support, and training suggests scaling beyond founder-led delivery into systematized group seminars and individual coaching programs.
Max Piccinini delivers executive and entrepreneurial coaching through group seminars, mastermind programs, and individual sessions. The founder, Max Piccinini, has coached over 120,000 people across 24 countries, with a focus on business leadership, personal performance, and wealth strategy. The company hosts annual seminars including 'Destination Réussite,' and maintains coaching relationships with executives, entrepreneurs, athletes, and business owners. Operations span multiple entities with French hiring activity and active consolidation of accounting and service-delivery processes.
WooCommerce for sales, ClickFunnels for conversion funnels, Meta Ads and YouTube Ads for customer acquisition, Hyros for ad tracking, SAGE 100 for accounting, and Slack for internal communication.
Over 120,000 people across 24 countries since inception, primarily through seminars, individual coaching sessions, and mastermind programs.
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